Ref. No. : CA - 22871 - (Marketing Sales Service - Plastic Machinery – with 46.3 years in Plastic Industry)

Education

B.Tech.(Textile Engineering) From IIT Delhi, in 1979

H.S.C. From Kendriya Vidyalaya, R.K. Puram, Delhi C.B.S.E. in 1974 with 68.5%

Skill Sets

Experience in plastics, textile capital machinery and automobile components, in various functions – Marketing (International and Domestic), Sales, Research & Development and SAP implementation
Textile engineer from IIT Delhi, 1979 specializing in Textile Machinery manufacturing
Vice President (Sales and Marketing) in a large textile and plastics capital machinery producing company

Fully conversant with the use of MS Office, E-mail and the Internet

Work Experience

Vice President (Sales Administration and Business Development)
Since Aug 2011
Company Profile: Manufacturer of machines required by Plastic Woven Fabric Industry. The Company is accredited ISO 9001:2008 certificate. company was making the plastic packaging machines.
Job Profile:
SAP Implementation & Management
Sales & Distribution Module
Mapping all the existing business processes – critical and lack of laid down processes
Business Blue Print for the re-engineered business practices
Preparation of Standard Operating Procedures, organizing complete Master Data of SD module and resolving all technical issues related to the implementation
Sales Administration - planning all Sales and manufacturing programs, keeping in mind the market needs, manufacturing lead times, constraints etc.
Business Development - developing key accounts, participation in important Seminars and helping Sales team in training and knowledge enhancement.
Customer Training and Services - Maintaining very high quality of after-sales service, products being highly capital intensive

V.President (Sales and Markt.):Aug 2007 to Jul 2011
General Manager (Marketing): Mar 2006 to Sep 2006
Dy Gen. Manager (Exports): Apr 2003 to Mar 2006
Asst. Gen. Manager (Exports): Sep 2000 to Apr 2003
Company Profile : Manufacturer of Tape extrusion line, tape winder, extrusion coating machine
Job Profile : 
Marketing:
Developed marketing strategies for specific countries/ regions based on the competition, market requirements, location, economy etc.
Responsible for Sales promotion via channels like advertising, exhibitions and seminars.
Formulated new product development strategy taking into account market needs, new technology, competition etc.
Sales - Responsible for sales in North zone in the Domestic market and all Export territories except America.
Achievements:
Integrated domestic and exports sales force for optimal utilization
New markets added in Central Europe and erstwhile CIS countries

General Manager (Marketing)
Mar 2006 to Sep 2006
Job Profile : 
Exports:
Country-wise Market Strategy Development
Coordination of Sales and Marketing functions of the company including Sales Promotion
Product Management - new project of manufacturing compact Spin Draw Wind machines. These machines are used for manufacturing Polypropylene multifilament yarn and this company was the first manufacturer of these machines in India
Marketing and market development.
Organizing the sales and after-sales network
Product development
Profitability of the project.
Sales - Responsible for sales in North zone in the Domestic market.
Achievements:
Restructuring of North Zone sales and revival of dipping sales within a period of 8 months
New exports markets were explored in Africa with augmented sales personnel and markets in Morocco, Tunis started showing promise.
New products – lamination and conversion machines were introduced and initial market development activity was initiated. The commercial production started in Dec 2006.
A special low cost multifilament machine was successfully launched for the Indian market.

Dy. Gen. Manager (Exports): Apr 2003 to Mar 2006
Asst. Gen. Manager (Exports): Sep 2000 to Apr 2003
Job Profile : 
Key Assignments:
Developed market strategies for specific countries/ regions based on the competition, market requirements, location, economy etc.
Responsible for coordination of sales and marketing functions of the company including sales promotion – advertising, exhibitions etc.
Responsible for all support functions of Export channel such as formulating and implementing advertising plans and organizing and participating in exhibitions.
Direct sales of machinery in strategic Export markets and Northern Domestic market
Product development based on feedback from customers and evolving technologies.
Achievements:
Organized several overseas exhibitions for the company, the prominent ones being the K2001 in Germany in Oct 2001 and ‘Plastindia’ in 2003
Organized a successful launch of the new product - Spin Draw Wind machines in ITMA 2003 at Birmingham UK
Responsible for the exhibition K2004 held in Germany – budget INR 30 million+. The exhibition was widely acclaimed as one of the best shows by an Indian company, and helped catapult exports of the company.
Achieved a record breaking sales turnover in Turkey, a stronghold of the competitor, to achieve the top position in incremental sales.

Vice President – International Business Development
Sep 2006 to Aug 2007
Company Name : Amtek Auto Ltd
Job Profile : 
Manage the newly established special export business development department (exports hitherto controlled by overseas sister companies)
Diversification into non-automotive business areas

Assistant General Manager
Jul 1994 to Aug 2000
Company Name : Lohia Machinery Manufacturers.
Company Profile : Manufacturer of Draw texturizing machines, two-for-one twisters and winding machines.
Job Profile : 
All India Marketing and Sales coordination and support Export marketing.
Direct sales in the North Zone.
Developed market strategies for specific markets based on the competition, market requirements, etc.
Product development based on feedback from customers and evolving technologies.
Achievements:
Delivered results in varied assignments like administration, sales and export marketing
Organized the participation of the company in ITME’ 96 exhibition that helped turn around the dipping sales volume.

General Manager
1989 to 1994
Company Name : K C Machine Works Limited
Job Profile : 
Associated with the project from inception.
Responsible for the complete machinery production and pan-India sales and marketing activities.
Conceptualized and implemented the complete textile machinery manufacturing activities.

Sales Engineer
1984 to 1989
Company Name : Voltas Limited
Company Profile : Leading sales and service agent for many textile machinery and auxiliary equipment manufacturers
Job Profile : 
Responsible for the sales of the full range of spinning machinery and accessories.
Responsible for the coordination of after sales activities for all products.
Restructured the sales and stock management process of Ring Travelers to achieve record breaking sales.
Achieved 100% growth in accessories sales for almost 3 years

Sales Engineer: 1981 to 1984
Erection Engineer: 1979 to 1981
Company Name : Mafatlal Engineering Industries Limited
Company Profile : Manufacturer of Textile Machinery
Job Profile : 
Responsible for the erection of Ring frames, Speed frames and Draw frames.
Responsible for sales and after sales coordination.
Reorganized the entire after sales service division

Professional Development
Attended a course on Industrial Marketing organized by CII Mumbai
Attended a one day workshop on ‘Incoterms 2000’ organized by ICC
Attended a one day workshop organized by CII on the management of financial risks and challenges in exports
One week course on ‘Customer Satisfaction’ at Tata Management Training Centre
Member of the Student Affairs Council (an Elected post) at IIT

Future Goals

Growth

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