• Gender: Male
• Age: 49
• Designation: Senior Executive
• Highest Education Level: Masters - Degree
• Preferred Country: India
• Notice Period: 30  Days
• Work Experience: 27.1 Year(s)

Education

Pursuing MBA in Marketing

MA (English) From Sri Dev Suman University Srinagar Gharwal, Uttarakhand 

Bachelors Degree in Arts (English Literature) From Hemanti Nandan Bahuguna University Srinagar 

H.S.C. From Shri Guru Ram Rai Public School, Uttranchal

S.S.C. From DAV Public School, Rudrapur, Nainital

Work Experience

Chief Marketing Officer
Since Feb 2015
Company Profile: Manufacturer of packaging (BOPP, PP, LDPE, HDPE, MHST / HST PET / Lamination) and Stationery products.
Job Profile:
Responsibilities of Handling Pan India Market (Stationery and FMCG clients)
Handling of All India Market and liaisoning with Clients like – Colgate, Dabur, 3M, Himalaya, GSK, Rupa, Lux, Dixcy Scott, Bharat Balloons, GM Pens, Reynolds, Cello, Camlin, Pidilite, Hindustan Pencils, Flair Pen, Linc Pen, Hamilton, Fabre Castel etc.
Designed terms and conditions policy for the market. Handling of Sales staff.
Recruitment of potential sales staff.
Sales training.
Product training
Handling of C&F Agents, Super Distributors/Dealers / Key customers/Modern retail/Corporate clients etc
Product pricing
Close look on competitor's activity
Inventory control of company
Plans for liquidating excess or dead stock lying with the company
Marketing strategy
Target set for the sales team
Development/production of new products
New product launch in market
Continuous participation in Exhibitions across India.
Close look in marketing part
Close look in accounts
Regularly traveling to all India region meeting distributors/dealers/key customers etc, meeting area managers and getting product and market feedback from them.
Organizing special sales projects, such as new product introductions, sales promotions, advertisements, etc.
Coordination with factory personnel on a day to day basis.

Small Scale Business
Aug 2010 to Nov 2014

Country Manager/Chief Marketing Manager
Apr 2009 to June 2010
Company Name : Deli Penrex Stationery Pvt. Ltd
Company Profile : Manufacturer of of office and schools stationery.
Job Profile : 
Handling of All India Market.
Designed terms and conditions policy for the market. Handling of Sales staff.
Recruitment of potential sales staff.
Sales training.
Product training
Handling of Distributors/Dealers/Key customers/ Modern retail/Corporate clients etc
Product pricing
Close look on competitor?s activity
Inventory control of company
Plans for liquidating excess or dead stock lying with the company
Marketing strategy
Target set for the sales team
Development of new products
New product launch in market
Continuous participation in Exhibitions across India.
Close look in marketing part
Close look in accounts
Regularly traveling to all India region meeting distributors/dealers/key customers etc, meeting area managers and getting product and market feedback from them.
Organizing special sales projects, such as new product introductions, sales promotions, advertisements, etc.

Category Manager/Procurement Manager
June 2008 to Apr 2009
Company Name : Staples Future Office Products Pvt Ltd.
Company Profile : A multinational company
Job Profile : 
Responsible for Order Placement Timing, Supply / Demand Alignment, Material Replenishment and Supplier Performance.
Continuously monitoring, evaluating and improving supplier performance.
Sourcing the most affordable materials for the companies manufacturing process.
Projecting stock levels.
Controlling the purchasing budget.
Monitoring delivery times to ensure they are on time.
Ensuring the adequate supply of all required materials, components and equipment.
Delivering cost savings for the company.
Managing the procurement supplier relationships for the company.
Helping to source alternative items for buyers and customers.
Developing sourcing strategies.
Managing commodity cost initiatives.
Preparing high quality tender documentation.
Regularly contacting supplier to renegotiate prices. Resolving disputes and claims with vendors and suppliers.
Keeping all supplier programs current and accurate. Delegating projects and tasks to junior staff.
Promoting best practice across the company.
Involved in writing up contracts and the terms of sales.
Developing relationships with distributors.
Working to create and promote a safe working environment.
Involved in selling off excess, damaged and inventory and stock.
Generating revenue from vendors for promotional activities.
Handling the procurement of all India 11 stores and b2b business.
Looking the logistics parts also so that material reaches in time to all respective locations.
Visits market on regular basis to identify good products.
Set up new retail outlet.

Zonal cum Branch Manager
Mar 2007 to June 2008
Company Name : Mehta Hwa Fuh Plastics Pvt. Ltd.
Company Profile : Manufacturer of Stationery /Files and folders/Plastic products
Job Profile : 
Day to day activity of a branch manager
Account handling of a branch
Logistic parts
Inward out ward of stocks
Handling of states like States Karnataka,Kerala,Andhra Pradesh,Tamil Nadu, Goa and Delhi.
Handling of Sales staff.
Recruitment of potential sales staff.
Sales training.
Product training
Handling of Distributors/Dealers/Key customers/Modern retail/Corporate clients etc
Finalization of product prices.
Close look on competitor?s activity
Inventory control of company
Plans for liquidating excess or dead stock lying with the company
Marketing strategy
Target set for the sales team
Development of new products
New product launch in market
Continuous participation in Exhibitions across India.
Working closely with distributor field teams to help lead strategic field initiatives
Regularly traveling to region distributors/dealers/key customers etc, meeting area managers and executives and getting product and market feedback from them.
Organizing special sales projects, such as new product introductions, sales promotions, advertisements, etc.

Area Sales Manager
Jan 2003 to Jan 2007
Company Name : Filex Systems Pvt Ltd.
Company Prfile : Manufacturer of Stationery products company.
Job Profile : 
Handled States of Karnataka, Kerala,Andhra Pradesh, Tamil Nadu, Goa, Maharashtra,
Handling of C&F agent/ Super distributors/ Distributors/Dealers/Key customers/Modern retail/Corporate clients etc
Accounts
Logistic parts
Inward out ward of stocks
Handling of Sales staff.
Recruitment of potential sales staff.
Sales training.
Product training
Close look on competitor.s activity
Inventory control of company
Plans for liquidating excess or dead stock lying with the company
Marketing strategy
Target set for the sales team
Development of new products
New product launch in market
Continuous participation in Exhibitions across India.
Working closely with distributor field teams to help lead strategic field initiatives
Regularly traveling to region distributors/dealers/key customers etc, executives and getting product and market feedback from them

Sales Executive
Aug 1996 to Dce 2002
Company Name : Khurana Brothers Pvt Ltd.
Company Profile : Manufacturer of stationery products.
Job Profile : 
Handled States of New Delhi, Uttar Pradesh, Bihar, Chattisgarh, Punjab, Jammu & Kashmir, Rajasthan, Gujarat and Madhya Pradesh
Handling of Super distributors/ Distributors/ Dealers/Keycustomer/Modern/Corporate clients etc
Accounts
Logistic parts
Inward out ward of stocks
Handling of sales staff.
Close look on competitor?s activity
Inventory control of company
Plans for liquidating excess or dead stock lying with the company
New product launch in market Continuous participation in Exhibitions across India.
Working closely with distributor field teams to help lead strategic field initiatives
Regularly traveling to region distributors/dealers/key customers etc, executives and getting product and market feedback from them.

Key Competencies And Skills
Results orientated.
Leadership and influencing skills.
Attention to detail.
Handling critical issues
Capable of making important and strategic decisions. Problem solving.
Building deep and lasting relationships with customers.
Knowledge of how to manage customers with the greatest of care.
Exposure to and comfortable with the process of forecasting. Managing relationships with suppliers, vendors, sponsors, internal clients and community partners.
Regularly traveling to regional company sites, meeting area managers and getting product feedback from them.
Working closely with distributor field teams to help lead strategic field initiatives.
Participating in district sales events as well as regional and national distributor trade shows.
Directly engage with key clients to build business relationships.
Meeting a customer?s needs business through innovative and relevant solutions.
Establishing effective operating policies, lean initiatives and processes.
Comprehensive understanding & experience of purchasing strategies and also inventory management. Regularly achieving cost saving targets.
Resourceful and well organized.
Extensive knowledge of purchase order systems and related software.
Deep understanding of the principles of vendor management.
Ability to manage multiple priorities.
Excellent analytical, critical thinking and strategic skills.
Communication and interpersonal relations.
Supply chain management
Budget management
Change management
Process management Good knowledge of Microsoft Office Software including word, excel and outlook, accounts, tally, sap etc ? Can communicate information and ideas to others in an understandable manner

Personal Summary
A result driven, hardworking and capable Sales cum Procurement Manager with a
track record of significantly achieving targets

As a Chief Marketing Officer / Sales Manager: Handled huge sales team.
Introduction of new products in market, schemes, product development, sales
forecasts, cost control. Successfully handled conventional trade, modern retail,
corporate b2b business etc.

As a Purchase Manager: Reduced costs and improved companies processes
including corporate purchasing programs. Having a proven ability to ensure that a
company enjoys a competitive edge when compared to their competitors by securing
the best quality, price and terms from suppliers.
Can communicate information and ideas to others in an understandable manner

Key Result Areas:
Implement Sales strategies to achieve leadership of Direct Sales in the Area assigned
at competitive cost; establish plans, measures and milestones for their execution.
Estimate and develop Sales Forecasts based on previous year sales trends and
SBU growth plans.
Prepare monthly targets and assign them to the Sales force.
Stabilize operations in new areas - involving manpower recruitment, training and
induction.
Follow up on progress of achievement of sales targets by the team.
Give suggestion for schemes and promotion activities as per feedback obtained
from the field force and customers
Carry out inventory management and working capital management- oversee
indenting of products (monthly / weekly) and manage cash flows.
Ensure training of sales team and develop them for future leadership by
identifying their development needs and coordinating with HR for training
programs.
Monitor budgets and ensure profitability of CRCs
Monitor incentives as per policy.
Monitor productivity of the team and identify opportunities for development.
Review performance of Salesmen and initiate appropriate action.
Interact with customers to build relationships and address escalated complaints.
Conduct and attend review meetings - review sales performance and identify
bottlenecks. Initiate action as appropriate.
Coordinate with other departments - logistics, accounts, HR etc on behalf of the
Area to promote and enhance organization effectiveness and productivity.

Team Development:
Build teams with members that have complimentary strengths that will collectively
produce results beyond the capabilities of any one individual. Provide directions,
support, reinforcement and coaching to create a high-commitment, high-performing
work team.
Select people that will bring the needed skills to the team; nurture, train and
develop them to enhance human capital.
Help the team evaluate alternatives before making decisions.
Share in responsibility for team effectiveness.
Represent the team effectively to the rest of the organization.
Recognize the team when it has performed well.

Monitoring/managing Information:
Establish and use ongoing procedures to collect, review and interpret information
necessary to manage Sales and Service issues, etc.
Report data factually as collected (activity reports, feedback from customers,
customer complaints etc.).
Interpret and translate data collected to make appropriate business
recommendations and decisions.

Competitive Analysis:
Ensure comprehensive and ongoing analysis of competitors core competencies,
vulnerabilities, activities and current and potential positions in the marketplace with
reference to Sales & Service and communicate the same appropriately.
Customer and Market Surveys.
Assess Competitive Manufacturing Capabilities.
Competitive Product Sampling/Analysis.
Monitor Competitive Activities

Future Goals

Growth