Ref. No. : CA - 15029 - (Sales and Services - Others – with 19.8 years in Plastic Industry)

Education

MBA (International Business) from Karnataka State Open University (2015)

B.Com (Commerce) from Dr.C.V.Raman University (2010)

Skill Sets

Retail Store Management & Operations, BTL Activity, B2B Sales, Channel Sales, Corporate Sales, Product Scheme Management, Team Management, Key Accounts Management, Client / Vendor Management, Event Management, General Administration, Product Trainer, CRM, Market Mapping, Product Technical Support

Work Experience

Sr. Executive
Since May 2014
Company Profile: Offers market research and retail data for consumer electronics and technology products. 
Job Profile:
Heading South Field Team for Retail Division of Consumer Choices sector.
Handling a team of TLs and would be responsible for Quality data acquisition from the South territory.
Empanelment of Retailers from different Industries that Focused and Channelise the Team for Data Acquisition from retailers who dealing with interest categories across Southern region of India.
Assisting team members to empanel new retailers.
Quality Checks and Field Audit on team member’s work and external Agency.
Ensuring Strict adherence to schedules and all processes
Ensuring minimum threshold of monthly data collection from empanelled dealers
Recruitment of Team Leaders and Field Associates across South
On Field Training & Demonstration
Preparing/compiling Market intelligence Report
Relation Management with Retailers to build rapport by supporting by Various Market Information with consent 
Devise the activity to report on Shop census based on the demographic.
Resolving the Queries raised by Commercial & Product Category Teams within stipulated turnaround time in accordance to Field Team.

Sales Manager
Mar 2012 – April 2014
Company Profile: Market leader in manufacturing and selling of cleaning equipment’s and cleaning products and services worldwide for recreation, household, trade and industry.
Direct Reporting: NSM – India
Job Profile:
Appoint New Business Associates & Dealer Network for Domestic Cleaning Equipment’s
Standard MOP implementation across the Channel
Vertical planning to introduce Offer & schemes to the market
Understanding the requirements of the various clients and suggest the Product based on the
Technical Application.
Budgeting and planning the Marketing Calendar for the Product Promotion along with the
Live Demo Activity at Shopping Malls & Channel representing Locations
Product Planning & Sales Forecast based on the Schemes, Promotion & Prospect Clients
Organise Dealer Training program on various cleaning machine and assist with the technical know-how
Product Training Section for the Promoters 
Ensure product reach through all leading E-commerce Channel
Providing feedback to the Product Managers for the product customization based on
Competitor Activity, Pricing, Geographical Location and Cultural contrast

Achievements:
Generated 9 Million Sales in first fiscal year
Awarded for the Highest Individual Target Achievement for the year 2012
Sales Ninja 2012 Award for the Companies Best Practice & Performance

Asst Manager
Sep 2010 – Mar 2012
Company Name: Videocon Industries Ltd.
Job Profile:
Handling General Trade through Distributor Channel & Modern Trade through Company Direct Account
Identify the growth of SHA business opportunity form B2B / Institutional Sales.
Proactively build the strong dealership network for the assigned Market.
Plan, Implement & execute secondary scheme that attracts the market along with consumer offers.
Regular visit to the Secondary market along with executives to understand the Service issues, Competitors Activities & New trends
Understand the Market Size & Market Share of the product category for the sales forecast & to have proper planning for the placement of seasonal products well in advance in the market for maintaining market share.
Analyse the Dealer wise sales & attach the ISD’s to the Potential Dealer as additional support.
Plan the Quantity Tie-up Quarterly, Annually with the Dealer with right pricing support & ensure smooth flow without disturbing the market thus maintain MOP.
Managing the Dealers & Distributors by providing complete assistance within the assigned territory to ensure secondary sales movement like timely product supply, Price Structure, advertisement material supply like POP/POS etc and ensure Dealer & Distributor satisfaction particularly in issues pertaining to customer service, logistics, commercials etc
Identifying new markets/dealers and trade opportunities & explore possibilities for expanding the Channel Network
Work on proper Channel Correction Strategy based on Volume, Product-wise Sales & Dealer Network. Plan channel expansion for the focus on specific category to evaluate channel contribution & productivity thus reducing dealer dependency for crisis situations & better channel productivity with equal focus on brands & products.

Area Sales – Executive
Feb 2010 – Aug 2010
Company Name: Sports Lifestyle Private Ltd.
Job Profile:
Managing Channels Sales through right distributor channels
Development of Accessories Business through new channel
Brief & display the new product lineups
Assist distributors in achieving their Target & TOD through retailing.
Analyse & track both Primary & Secondary Sales on monthly basis
Plan & generate the sales order according to season fall
Drive sales volume through new schemes.
Identify the right POS (retailer) for branding support
Planning category wise focus for channels through Product cataloging and product line

Department Manager – EZONE CD & IT
2007 - Jan 2010
Company Name: Future Group - Home Solutions Retail Ltd.
Job Profile:
Handling CD&E IT Department at EZONE (Internal Group Transfer from PRIL)

Department Manager – CD&IT and Furniture (Big Bazaar)
Oct 2007 - Dec 2007
Company Name: Future Group - Pantaloon Retail India Ltd
Job Profile:
Handling Cut-in Stores Operations
Managing Retail Operations of Electronics Bazaar at Big Bazaar with the categorization of HSRIL as per company’s SOP’s.
Supervise and coordinate activities of Team Members in the Department
Achieving Budgeted Sales against Annual Business Plan
Being at par with KRA’s
Ensure both Top Line (Sales) and Bottom Line (Profit)
Drive & Brief Sales Team to achieve day, week and month wise Target.
To ensure & track Team member’s KRA’s (Perpetual Inventory, FIFO system, Attitude
towards customer & service, Target versus Achievement, Grooming, Product Knowledge & Punctuality)
Analyze the trend, Customer Conversion, Average Bill Value, Sq.feet returns, Margin and monitor the Sales Contribution to Stores
Track Team Productivity – Returns as per day per sales staff with respect to salary.
Strict Management on Stock Turn, Fill Rate, Stock Gaps & Stock Liquidation.
Planning the Display, look and feel of the Floor.
Training on the product knowledge and selling techniques
Cover & utilize empty space with the help of visual merchandising.
Ensuring Individual MC wise growth over year to year.
In-store Activity like Live Demo, In-house offers to attract walk-ins into the department.

Achievements:
10% Increase in the Department wise - Average Bill Value & Conversion
Shrinkage Control less than 0.5%
Good control over Inventory and Stock discrepancies.
Merchandise Category wise growth Year on Year

Account Executive
May 2006 - Sep 2007
Company Name: SOIGNE Advertising Pvt Ltd.
Company Profile:
Job Profile:
Discuss with clients and other sources the products to be advertised and obtain relevant information from clients such as product and company details, budget and marketing goals and marketing research
Devise and coordinate advertising campaigns, which are created to encourage consumers to purchase particular products or services
Brief other specialists in the agency, such as creative team media planners and researchers on client requirements in order to develop the details of a campaign
Present draft campaign suggestions to clients along with a summary of the expenditure involved, and negotiate and arrange for modifications if required.
Supervise and coordinate the work of the relevant production departments so that the campaign is developed as planned to meet deadlines and budget requirements
Keep in contact with the client throughout the project and deal with problems as they arise assist the client with marketing strategies

Clients Served:
TIMEX watches,
Shell Transource, BPO firm
P.V Money India, Bank DSA
Ambica Developers & Promoters
Associates Advocates

Sales Officer
Aug 2003 - Oct 2005
Company Name: S.H.A.P.L.
Company Profile:
Job Profile:
It is a channel partner of Videocon, Sansui, Akai & Voltas in Consumer Durable like TV, Refrigerator, Washing Machine & Air coolers.
Achieving monthly target set by the company.
Concentrate both dealers as well as institutional sales.
Promote brand awareness in the remote place
Opening & Identifying dealers Outlet
Daily dealers Follow up
Individual decision taking on dealer’s wise pricing.
In charge of 3 District in Karnataka.
D.K. (Dakshina Kannada)
UDUPI
U.K. (Uttara Kannada)

Future Goals

To be par with the Technology and Trend that can always prospects a long term association with the employer

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