KEY RESULT AREAS:
Organized, Systematic in approach, functionally effective makes me competent to handle independently.
Capable of developing and handling Multi cultural and Global Client base.
Strategic Planner and fundamentally strong in Marketing.
Senior and Middle management experience of more than 20 years out of total experience of 30+ years.
Communication skill – crisp and clear – verbal and written.
Sr. General Manager – Industrial Packaging
From June 2013 – Till date
Company profile- engaged in manufacturing of polymer & Composite products.
Job profile-
Responsible for all India Sales & Marketing of 4 vertical businesses namely HMHDP Carboys, IBC 1000 liters bulk containers, MS Metal Drums of 200 lts. capacity & PPCP Pail containers.
Working as Profit Cent-re head, currently handling business worth INR 400 Cr/ pa.
Strategic planning & development of new geographies.
Responsible for sustaining existing & developing new business / Geographies, building team and motivating regional heads for achieving budgets.
Implementations of corporate strategy in respective business verticals.
All India Branch handling sales task force of more than 45 people directly reporting
Negotiation with large key account customers.
Keeping Director Marketing mapped on business growth opportunities and strategic decisions.
Head – Sales & Marketing
From May 2010 to April 2013
Company profile- manufacturer complete range of Epoxy Resins & Hardeners, it also manufactures Chloroprene rubber and Polyurethane based adhesives and caters to industries
Job profile-
Heading Adhesive division, brand Poly-grip and responsible for All India sales and marketing of specialty adhesives & chemicals.
Responsible for retaining existing as well as development of new markets, opening up of new geographies, launching new products, etc.
Business Development in India as well as overseas.
Handling team of sales force of more than 20 directly reporting to me.
Creating Brand Image and generating profitability.
MIS, Credit Control, Inventory & Man Management.
Designing & implementation of Credit & Incentive policies for trade as well as for sales team,
Manpower recruitment, talent hunt, etc.
Introducing new business plans, establishing short & long term divisional / marketing goals.
Leading standardization and up-gradation of trade policies, uniform pricing, distributors appointment process, incentive policies for sales team.
Reduction of cycle time.
ACHIEVEMENTS:
Improved brand perception by introducing / revamping product design & name.
Appointment of 16 new distributors thereby generating extra business of Rs. 7.1 crores.
Opening new geographies such as Agra, Pune, Karnataka, Kolkata, etc.
M/S. PIDILITE INDUSTRIES LIMITED
(Makers of “FEVICOL” brand of adhesives)
Position held : Regional Sales Manager in Industrial Division from April 1995 – July 2010
REPORTING TO: SR.GENERAL MANAGER (All India Sales) / MANAGING DIRECTOR
Job profile-
Accountable for overall sales & market development of western region and Mumbai.
Responsible for Export Business Development in countries such as Bangladesh,Srilanka, Ethiopia & Egypt.
Co-ordination with Sr. General Manager in monitoring of “All India Sales v/s Targets”, MIS analysis, cost data review trend analysis, product pricing, promotional schemes.
Follow up with Branches/Dealers/Distributors, implementation of Company policies, launching of new products & logistic analysis.
Strategic Planning, Annual budgeting, Monitoring actual performance vis-à-vis targets.
Independently handling costing related to product pricing & future strategic planning.
Co-ordination with R&D, Tech. Lab., for new product development, market trials & launch of new products.
Co-ordination with Packaging, Purchase for designing & procurement of Packing material.
Co-ordination with Factory for production planning, Inventory control.
Development of new artwork design, product literature, catalogues, exhibition panels & advertisement.
Independently handling of National and International trade meets/exhibitions.
Organizing Dealers & Customers meet, conducting workshops & technical trainings for front liners.
M/S. Bennett Coleman & Company. Mumbai – INDIA
(The Times of India Group)
Position held: Sales Officer from June 1991 - March 1995
REPORTING TO: PRESIDENT / SR.GENERAL MANAGER – Upcountry Sales ( RMD)
Job profile-
Generating Sales through dealers network.
New market developments & appointment of new dealers.
Monitoring wider & in depth distribution network.
Direct contact with Readers & promotion of periodicals through Readers Relation activities.
Competitor’s analysis & Launching of promotional schemes.
Management of account receivables.
WORKING TRACK RECORD : Result & Market Development.
Sales Officer at “The Times of India, Nagpur Branch” responsible for market development of M.P (Chattisgarh region) & Maharashtra (Vidharba Region), consisting of 17 districts & 70 dealers network from July’1994 till March’1995.
Sales Executive at “The Times of India group at Indore Branch” responsible for overall market development of M.P (Malwa region), comprising of 8 districts & 45 dealers network from August’1992 till June’1993.
Team head with “Times of India Group” for a project on Personal contact campaign from June’1991 till June’1992.
(In all worked with “ The Times of India Group” from June’1991 till March’1995, during the 4 years of working received 3 promotions)
Profile Summary
Sales & Marketing professional with enriched and in depth experience of more than 30 years in the Industry, with an expertise spanning from man management by building and nurturing self confidence in team, Sustaining existing customer base, identifying and developing new geography / markets, new products launch, pre & post view of customer satisfaction, strategic planning, and implementation of company policies to achieve set goals
Well versed with Polymer Industry, Chemicals, Adhesives, Footwear & Leather Industry, Print Media (Publication), Packaging Industries. Indepth knowledge of business process & integrating customer relations, building dealers and distribution network. Got excellent opportunity to work in Corporate environment, Manufacturing, R&D, Sales & Marketing, team building, recruitment, strategic planning, accountable as working as profit centre head in the organization.
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