Ref. No. : CA - 12073 - (Dispatch Stores Logistics & Commercial – with 28.5 years in Plastic Industry)

Education

Pursuing Bachelor Of Science In Engineering & Technology
Master Of Bussiness Administration (M.B.A) from Rathnavel Subramaniam College Of Arts & Science College, Coimbatore University with 1995 - 1997
B. Sc (Computer Science) from Rathnavel Subramaniam College Of Arts & Science College, Coimbatore University with 1992 - 1995

Skill Sets

Excellent communication skills both written and oral.
Result Oriented: Ability to achieve the target within given time
Leadership abilities
Strategic thinking: Experienced in developing marketing strategies
Decisive: Capable of delivering quick solutions to the marketing troubles.
Strong sales support and project management, leadership and training skills.
Excellent analytical skills: Expert in forwarding thinking & market research
Sound expertise in development processes and product marketing.
Excellence presentation skills
Effective listener

Work Experience

Asst. Manager – Marketing & Sales
Since December 2008
Company Profile: One of the world’s largest suppliers of zircon opacifier
Job Profile:
Recognized proficiency in spearheading brand & marketing operations with focus on achieving of company's mission & profitability objective
Identified four key growth market segments and targeting the same for better revenues
Spearheading efforts across handling and managing sales and marketing operations National wide, archiving monthly targets in sales and deftly handled the entire sales of about 200+ customers across the geographical sector and Successfully showed an exclusive growth in business from 50+ customers to 200+ customers in last 2+ Yrs
Preparing yearly budget - sales
Preparing quarterly forecast - sales
Generating new enquiries, tenders & orders
Creating opportunities and achieving targets
Identifying new segments / applications, where zircon can be used and developing the business in that sector (business development)
Instrumental in identifying, appointing and networking with financially strong and reliable distributors (in Gujarat Sector), resulting in deeper market penetration and improved market share.
Gathering market intelligence and commercial conditions
Adept at conducting detailed market research and feasibility study to analyze the latest market trends and tracking the competitor’s activities thereby providing valuable inputs to achieve sales plans within time and budgetary parameters.
Analyzed current market trend and competitor information
Preparing & sending quotations by 1st week of every month for all the enquiries generated & for regular customers
Receiving purchase orders from customers and executing them on time
Preparing the monthly production schedule based on the customer requirement and close coordination with internal departments for achieving the sales target and customer schedule.
Developed marketing strategies for new and existing products
Preparing the pricing strategy of the product
Conducting frequent surveys among the customer regarding their requirements and products and estimating their requirements In the future.
Close coordination with the logistics department by giving them day to day dispatch plan and close monitoring with the transporters so that the goods reaches customer on time
Coordination with the warehouse for materials planning and dispatch at the right time.
Preparing the monthly, weekly sales reports, reporting the details to MD and to the overseas group fortnightly
Participating in Group business meeting and take part in the presentation on behalf of India
Responsible for financial activities such as collecting payments, ‘C’ forms etc on time.
Expertise in designing and implementing innovative strategies to acquire and retain reasonable marketing share in competitive scenario while using all resources.
Attending & handling customer complaints
Ensure smooth commercial operations viz. billing, collections etc
Sales and material planning
Overall preparation & maintaining ISO 9001: 2008 records (marketing related activities)
Establishing healthy business relationships within the market and other channels involved while developing excellent rapport with the customers and distributors.

Executive MKtg: Logistics & Warehouse–in– Charge
July 2006 – November 2008
Company Profile: Manufactures and markets Filtration & Exhaust products.
Job Profile:
On Time Delivery
No stock out at our distributor’s end
Preparation of On Line Invoice, stock Transfer & Preparation of
Purchase Order & Updating of MIT Report.
Maintaining the Inventory as per the desired level – No excess stock & No
Stock out
Monitor & Dispatch the Goods as per the FIFO
Maintain & Monitor the Physical stock vs. System Stock - no Variance
Receiving the Payments and Presenting in the Bank - in Time.
Disposal of Non Conformance / Rejection in time – filling & Processing of Legal Compliance
Monthly & Annual Submission of Sales Tax / Sales Returns Details For Sales Tax Assessment
Collection of ‘C’ Form and Issuing Of Form ‘F’ in Time

Head Marketing
June 2005 – July 2006
Saarc Tool Tech Pvt Limited – Coimbatore
An ISO 9001: 2000 Certified Company established in the Year 1992, a leading Manufacture in ROTO Moulded Rugged Cases exclusively for Defense Applications.
Job Profile:
Direct and monitoring the sales of the company
Generating new enquiries / tenders & orders
Demonstrated abilities in Marketing Communications; Image and Brand building; Media planning, managing associates and client relationships, Corporate Identity,
Preparing quotations & cost estimation for the new enquiries / tenders
Effective coordination with the management to get the right price and maximize the profit
Attending & handling customer complaints
Co coordinating with design, R & D in new product development – to meet defense requirements as Per their specification
Registration of the company with various Defense Sectors as Approved Vendor.
Developing strategy, tactics and sales plan as per the guidelines.
Coordinating with other departments in order to meet the customer schedule & commitments
Responsible for achieving monthly targets in sales
Responsible for financial activities such as payments, forms collection etc.
Adept at conducting detailed market research and feasibility study to analyze the latest market trends and tracking the competitor’s activities thereby providing valuable inputs to achieve sales plans within time and budgetary parameters.
Efficiently suggesting trade/sales promotional schemes & activities such as campaigns and events and other branding activities as a part of brand building and market development effort; also accountable for submitting report of the same to the management.
Managing market communication activities for domestic e.g. Branding, Advertising, Direct Marketing, Events and Promotions, Installation of stalls at various places in India for Product Promotion & product Awareness
Selected special products to be displayed at promotional events and exhibitions
Market analysis and MIS
Generating monthly trend reports, analysis and providing key inputs
Sales and material planning

ACHIEVEMENTS
Awareness about the product to all Defense Sectors & Defense related Sectors in India
Increased Sales by 50% in the Financial Year
Team Leader for receiving vendor approval certification from Various Defense Sectors

Executive Marketing
February 1998 – May 2005
Integrated Engineering & Exports Pvt Limited - Hosur
A leading Manufacture of Pressed and Fabricated Components, Injection Moulded Components and engaged in Design and Manufacture of Press Tools & Moulds, Special Purpose Machines & jigs, Fixtures.
Job Profile:
Direct and monitoring the sales of the company
Generating new enquiries / tenders & orders
Identify new marketing trends, changes & customer buying decision & quick reaction
Preparing quotations & cost estimation for the new enquiries / tenders & orders received
Effective coordination with the management to get the right price and maximize the profit
Attending & handling customer complaints
Internal coordination with design team & estimator to provide the best solutions to the customers.
Overall preparation & maintaining ISO 9001: 2000 records (marketing related activities) and Control and maintain all marketing data’s / records
Coordinating with other departments in order to meet the customer schedule & commitments
Responsible for financial activities such as payments, forms collection etc.
coordinating with purchase department in developing new vendors & in material planning (production related)
Coordinating with the quality team during the new developments
Sales and material planning

Achievements:
Team coordinator for receiving the CACT (component approval center telecommunication, Bangalore)certificate for the component PCB terminal (2 pin & 3 pin)
Team coordinator for receiving the DGQA (directorate general for quality assurance) certificate ministry of defense – Govt. of India for press components, plastic injection molding components.
Team coordinator for receiving vendor approval certification from the following govt. agencies. Heavy Vehicle Factory – AVADI (chennai) & other Ordnance Factories

Future Goals

To become the VP sales & Marketing

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