Ref. No. : CA - 17630 - (Marketing Sales Service - Plastic Machinery – with 36.9 years in Plastic Industry)

Education

MBA From Faculty of Management Studies, Baroda, M.S. University in 1988 with First Rank

BE (Mechanical Engineering) From Sardar Patel College of Engineering, Mumbai University in 1983

Skill Sets

BUSINESS DEVELOPMENT PROFESSIONAL 
• A dynamic and result oriented professional with over 28 years of experience in: 
Business Strategy development      Business Plans and Business Development        Sales & Marketing
New Products Launch              Premium Brand Building Operations Management      People Management 
• Acknowledged for strengthening companies to lead in highly competitive markets and delivering innovative marketing concepts & strategies

Work Experience

Overall around 28 years of practical experience 
During the organisational working:
Built and managed the team to increase Market Share (to approx. 40% from earlier around <15%) and achieved CAGR of about 44%+ for last 9Years.
Member of management team to work out new products’ introductions with appropriate marketing strategy and marketing plan. 
Built a team from zero to 146 members and ensured smooth running of the operations.
New Project start - Build the team, established and implemented organisation structure and processes and increased business from Rs. 4.5 Crores – to Rs. 26.0 Crores (1997-98) to Rs. 34.5 Crores – (1998-99) and further business plan of Rs. 56.0 Crores (99-00).
Successfully handled 7 divisions (25 product groups - SBU’s) with 74 staff regional team. Streamlined region’s operations w.r.t. credit control, expense control, customer service & market coverage. Improved the region’s contribution by 63%, increased sales and improved the customer satisfaction levels.
Efficiently developed a clear Sales organisation structure w.r.t. product focus, market coverage and providing services and successfully achieved >65% growth over previous year’s business. 
Implemented MIS reporting, KRAs and performance appraisal system, business planning and periodic reviewing and taking corrective measures. 
Handled introducing better machines and practises, improved machine assembly time from 26 machines a month to 30-32 machines a month, out sourcing less critical jobs, cost reduction, de-bottlenecking, standardisation.
Handled indigenisation of a foreign design, manufacturing first 3machines and conducting successful test trails at customers’ end. Subsequently the operations were shifted to Baroda.

Profile Summary 
Strategic planning and execution, P&L management, leading the team towards target achievement, new clients acquisition, channel partners development, client servicing and relationship management, business development, true leader, planner, strategist, result driven & passionate, excellent interpersonal skills
Expertise in handling and motivating the team for developing and implementing creative sales & marketing / business development activities, analyzing market trends, collating marketing intelligence reports, ensuring interdepartmental co-ordination and in time MIS reporting.
Resourceful in framing and managing strategies for establishing greater awareness about company & its products and building brand focus in conjunction with operational requirements
Skillful in building the business plan and making the team achieve/exceed it with focus on all round developments, cost control and building for future growth in conjunction with operational requirements
After due diligence started & established branches at Ahmedabad, Bhopal, Bangalore, Aurangabad, Nasik, Goa, Baroda, Calcutta and New Mumbai

Core Competencies 
Business Development 
Reviewing the team for keeping abreast of market trends, analyzing the competitor’s moves and helping the team to develop a counteracting plan  to achieve market share
Managing business growth through identification & penetration of new market segments, adding new products and implementing suitable strategy for achieving targets with a view to optimize revenue

Sales and Marketing
Heading sales and marketing operations for achieving increased growth of top-line & profitability
Driving marketing initiatives to achieve business goals & managing frontline sales team to achieve the same 
Profit Centre Management
Overseeing business development with accountability of enhancing profits, forecasting monthly / annual sales targets & executing them in a given timeframe
Formulating long term as well as short term business plans to ensure maximum profitability
Client Relationship Management 
Developing and managing relationships with the senior management team members of the existing and prospective clients to close/generate regular business and also developing annual plans and working out new product/s’ introduction

Career Highlights
Handled Industrial Products’ Sales and Marketing – small to large capital equipments, capital projects and also consumables. 
Developed with the top management and implemented strategy for product positioning, market coverage, sales team organising, expanding product portfolio, selecting and participating in industrial promotional campaigns, performance appraisal system development and team members development and growth.
Worked with a U S multinational and lead the team to achieve consistently above 85% avg. growth over previous years for continuous 4 years 
Worked with team to reduce cycle time by 20% through process optimisation and planning.
Evaluated & worked out capital investment proposal for starting a new factory site for saving costs and better material control (Pay back approx. 14 months) 
Managed Business Process Re-engineering to improve Cash turn over cycle from receipt of purchase order to receipt of total payment 
For last 9months have worked on two short consultancy assignments for Developing Marketing Strategy and Organisation structuring, CRM System implementation, Manufacturing-Planning Process and reviewing structuring, Information flow structuring and improvement and Team building and training. 

Training Attended 
3 TP, one month Resident Management Training Course from IIM, Ahmedabad in 1996
Mercuri Goldmann and ORIGENE programmes for sales management, business Panning/management

Future Goals

A dynamic and result oriented professional with over 28 years of experience in: 
Business Strategy development Business Plans and Business Development Sales & Marketing
New Products Launch Premium Brand Building Operations Management People Management 
Acknowledged for strengthening companies to lead in highly competitive markets and delivering innovative marketing concepts & strategies

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