Ref. No. : CA - 13980 - (Marketing Sales Service - Plastic Raw Materials – with 33.5 years in Plastic Industry)

Education

Diploma in Polymer Engineering (Directorate Technical Education), Taramani, Chennai in 1989

Higher Secondary Education From (MPCB) Iluppur PDKT (DT) in 1985

Skill Sets

An astute, result-oriented leader with proven success of over 23 years in the field of Polymer/Plastics Raw material in both Technical,production & Marketing, involving Marketing Strategy, Marketing Services. A proactive planner with expertise in market plan execution, Channel Management, Competitor and Market analysis and Key Account Management. Gained exposure in the markets of Rubber, Plastics, Packaging Film & Automotive.An Out-of-the-Box Thinker with a proven track record of controlling debtors, streamlining workflow, evolving effective operational processes and procedures and creating a team work environment to enhance productivity. Demonstrated communication skills coupled with excellent inter-personnel skills.

Work Experience

Business Development Manager (South India Segment)
April 2013 till date
Company Profile: Manufacturer of thermoplastic compounds
Job Profile:
In Charge of Thermoplastic elastomer base, SiloxaneMB, and Silicone base.
Handling All Major OEM in Automotive segment, commercial & Industrial Segment
New Product development meet as per customer expectation meet, Technical & commercial
Supply chain monitoring, Customer Complaints resolving with technical team Co-ordination
Devising and implementingstrategies as per company norms and conditions.
Monitoring competitors price version implementing price &credit norms
Making presentations create products highlights with cost factor
Presenting to clear version of technical complaints highlight to effective Action to corporate attention.
Implementing rules to customer as per corporate norms and conditions Regularly
More interest to involve new base development until customer satisfaction.

Sr Manager Marketing
Feb 2011 to March 2013
Company Profile: Leading Masterbatch producer
Job Profile:
In charge for marketing TPE (Thermoplastic Elastomer)
In charge for Marketing MB base business for Engineering base polymers in Major OEMS
Coordinating with Technical Dept during new product developments.
Thermoplastic elastomers for All over India especially in Automotive & Appliance segments.
Executing with all upcoming projects get maximum share business.
Handling all techno marketing of all speciality elasomers and applications
Monthly& Yearly Sales Forecast& Product development reports for all development products for All India Region.
Solving customer complaints
Tune the price as per $ fluxuration in Indian Market
Major Accomplishment:
Acting as Bridge between Mfr-dealer-and End users

Manager Marketing
Jan 2007 to Jan 2011
Company Name: Hydro S&S Industries Ltd.
Company Profile: Manfuacturer of PP Compounds & Thermoplastic Elastomers
Job Profile:
In-charge for Marketing of Polypropylene compounds & Thermoplastic Elastomers for Southern India especially in Automotive & Appliance Segments
Mentoring the team members on handling regular activities and business Development
Executing with all upcoming OEM projects to get maximum share of Business
Budget Preparation, Monthly Forecast as per OEM schedule and Executing To ensure achievement of Target
Negotiation with Vendors for Relevant price length in tune with PP price Fuctuation
Ensuring supply and assisting the customers during quality issues to ensure The customer line keep running
Coordinating with Technical dept during development of new compounds for New models to secure more share
Actively working with Vendors for getting more share shift business
Major Accomplishments:
Pivotal in increasing the sales volume from 300 MTM to 800 MTM in 4 years time
Joined the organisation as Dy Manager - Sales and got promoted as Manager (Marketing)
Achieved Business share to the tune of Rs.75-80 crores per annum

Senior Technical Development Manager
Jan 2003 to Dec 2006
Company Name: Thermo Plastic India Ltd.
Company Profile: Largest Distributor of Packaging films in southern Region
Job Profile:
Taking care of production, sales and Marketing of products like Mono&, Multilayer, Shrink, Stretch wrapping and Mulch films
Handling Techno-Marketing of all speciality packaging film with 6 colour-Rotograuvier & Flexo graphic and pouching and Lamination applications.
Handled Exstock Sales & High seas sales to the revenue of 10-12 crores Per annum
Coordinating with Head office for Indent sales of major customers in Southern India
Introducing various products of customers ,right from Technical Presentation , grade selection, sampling, assisting the product development Till commercialisation of products in coordination with Head office and Principles
Monthly& Yearly Sales Forecast& Product development reports for all Development products for Southern Region
Major Accomplishments:
Joined the organisation as Manager - Marketing (South) & was working as Technical Development Manager

Manager
Dec 2005 to Dec 2006
Company Name: Hi Tech Laminations (P) Ltd.
Company Profile: Manfacuturer of Wall Decorative Lamination film Rolls and Co-Extrusion films
Job Profile:
Organising seminars and demonstrations to promote the products in paper Manufacturing industries.
Coordinating between the Production and customer satisfactory level
Taking care of development activities & sales of co-extruded films.
Solving customer complaints
Acting as a Bridge between the Manufacturer and End user.

Production Manager
July 1998 to Sep 2005
Company Name: Thermo Plastic India Ltd.
Company Profile:
Mfr of Mono, Multi Layer Co-Extrusion film with Roto & Flexo Graphic 6 Colour printings
Job Profile:
Incharge for Production Dept and involved actively with team of Development for ensuring the quality of products
Coordinating with Marketing for Customer complaints.
Ensuring the quality of both incoming Rawmaterial and finished products to Retain the business of major Laminators

Manager Production
March 1991 to May 1997
Company Name: Shuaa Group Abudhabi (U.A.E )
Company Profile: Mfr of Thermoplastics Injection Mouldings, Thermoformings, PVC Extrusion, & Rubber Compression mouldings.
Job Profile:
Evaluation of different kinds of Polymer resins and finished plastic products.Exporting all GCC countries.
Testing of various Polymer resin grades using sophisticated equipments like UTM, Vicot softening Testing, abrasion testers, MFI Tester, Brittlness Temperature and etc.
Coordinating with Marketing for Customer complaints and new applications

Production Incharge
July 1989 to Jan 1991
Company Name: Deejay Plastics & Multipacks
Company Profile: Mfr of Mono Layer and Multilayer Co Extrusion films
Job Profile:
As a Production incharge for manufacturing dairy, arrack, Water and other lamination films
Actively involved in development of various new develop packaging for multiple application films.
Coordinating with marketing to meet the production target with a short member production team

Areas Of Expertise
Marketing
Establishing short/long term budgets in tune with corporate strategies for achieving business targets.
Identifying & exploring new markets and collating market intelligence reports for developing key entry strategies to penetrate new markets.
Devising and implementing strategies to manage receivables as per company’s credit norms.

Business Development
Mapping potential business requirements, identifying clients for securing profitable business.
Interfacing with key influencers among Corporate for ascertaining requirements, making presentations to create product awareness.
Tracking competitor activities and keeping abreast with market trends and competitor moves.

Product Management
Managing the overall operations for the improvement in the existing products based on the customer requirements.
Coordinating the entire product development including getting specs, sampling, conducting trials, getting approval for the new developmental product from the tier 1 and end customer.
Recommending & implementing pricing strategy.
Monitoring the scale up of products thru various trials until commercialisation of the product.

Client Relationship Management
Establishing cordial relations with customers to sustain the profitability of the business.
Maximizing customer satisfaction level by ontime delivery, monitoring customer complaints and providing efficient services.
Retaining the existing business share and getting more business by keeping the customers in delight.

Team Management
Leading and monitoring the performance of team members to ensure efficiency in operations and meeting of individual and group targets.
Identifying and implementing strategies for building team effectiveness by promoting a spirit of cooperation between team members.

Future Goals

Senior level assignments in Marketing, production& Business Development with an organisation of repute, preferably /Polymer industry

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