• Gender: Male
• Age: 53
• Designation: Senior Manager
• Highest Education Level: Graduate - Degree
• Current Gross Salary: INR  500000 /Annum
• Expected Gross Salary: INR  800000 /Annum
• Preferred Country: India, Brazil, Germany, UK, Turkey, Thailand, Switzerland, Spain, Singapore, New Zealand, Australia
• Preferred Location: Anywhere
• Work Experience: 30.3 Year(s)

Education

Bachelor of Commerce (Hons) from Calcutta University in 1993
Higher Secondary in Commerce from W.B.C.H.S.E in 1990
Madhyamik Examination from W.B.B.S.E in 1988

Skill Sets

15 years on marketing of PET bottles and containers, handling corporate and institutional buyer.

Work Experience

Sr. Manager – Sales & Marketing
Since January 1995
Company Profile: Supplier and Manufacturer of PET Bottles, PET Containers and APET Resin
Job Profile:
Spearheaded various activities such as distribution management, sales planning, forecasting, merchandising, coordination, channel management, recruitment, man management etc.
Instrumental in the launch of new products.
Successfully administrating entire sales and marketing operations, sales growth is 25-28% for past 3 years.
Directly reports to Managing Director

Junior Executive
November 1994 - January 1995
Job Profile:
Successfully achieved implementation of Attendance-Payroll software packages in small & medium sector organisations.
Instrumental in evaluate client’s need and incorporate the same in new products.

Strategic Planning:
Establish corporate goals, short term and long term budgets and develop business plans for the achievement of these goals.
Actively involved in business planning and analysis for assessment of revenue potential in business opportunities.

Profit Centre / Operations:
Identify and develop new streams for long term revenue growth and maintain relationships with customers to achieve repeat/ referral business.
Conduct competitor analysis by keeping abreast of market trends and competitor moves to achieve market share metrics.
Interact with clients and assist them for enhancing brand loyalty and customer retention.
Maintain the stock of material without any variance by conducting stock verification and documentation.
Expert in marketing vendor management with knowledge of all top vendors of the country

Sales and Marketing:
Develop marketing strategies to build consumer preference and drive volumes.
Evaluate marketing budgets periodically including manpower planning initiatives and ensure adherence to planned expenses.
Initiate and develop relationships with key decision makers in target organizations for business development.
Identify prospective clients from various sectors and generate business from the existing, thereby achieve business targets.
Evolve market segmentation & penetration strategies to achieve targets.
Instrumental in the marketing the products and liquidate material.

Channel Management:
Identify and network channel partners, resulting in deeper market penetration and reach.
Evaluate performance & monitor their sales and marketing activities.

Merchandising:
Steer merchandising efforts in harmony with the business objectives.
Manage relationships with international buyers for profitable product merchandising.
Inter-departmental coordination to ensure smooth functioning of all production activities.
Monitor the inspection of samples and finished products.
Ensure adherence to specified quality parameters and client specifications.
Interface with other departments and ensure compliance with the statutory requirements laid down under different Acts.

Future Goals

To head a packaging company in next 5 to 8 years