MBA in Marketing Management from University of Pondicherry, India.
Post Graduate Diploma in Plastic Technology from CIPET, Chennai with First Class in 1988.
B.Sc in Chemistry from Madras University, Chennai with Second Class in 1986.
Diploma in Chemical Process Instrumentation and Control from Annamalai University, India with Second Class in 1991.
Computer Skills:
OPerating System DOS, MS Windows.
Application Packages MS Office.
Management Skills:
Conducted a seminar on New Emerging Trends in Polystyrene products at Women Entrepreneur development program organised by Tamil Nadu Tiny and small industries association.
Conducted a seminar on Polystyrene Products to the students of Polymer Engineering at Madras Institute of Technology.
Asst. Manager Marketing and Technical Service
Since Apr 1995
Company Profile: Manufacturer of moulded products furniture, crates, components for automobile and consumer durable industry, extruded products mono, multilayer and cross laminated films, PE Foam, PP mats, etc. and PVC products pipes and fittings.
Job Profile:
Initiating application oriented developmental work and preserving the
Market share of the product, Building client base by creating product
awareness and information dissemination.
Ensure growth potential of each client by keeping records and documentation of visit reports and compilation of statistics and vital datas for a sustained efforts in reaching growth estimates and targets.
Canvassing, promoting and proliferating the wide spread use of product and Promulgating the growth by substitution and supplementation to increase the demand levels and preventing application shift over.
Training and Motivation of Field Staff of the distributors and Service
Engineers for effective liaison and motivating them through daily briefing,
deliberations and regular interaction.
Negotiating on behalf of the company the Corporate and Long Range Requirements of clients like G.M. pens International (P) Ltd., by participating in price negotiation meeting and finalizing their annual
contracts through judicious representations.
Explaining the significance of properties and highlighting the advantages
to potential and prospective customers by submitting Comparative Compliance Reports. Establishing approval till registering a commercial sale and collecting of payment for sale completion.
Distribution Responsibilities :
Initiated dialogue and discussion on pre qualification of distributors and
laying subsequent financial, operative, managerial and marketing guidelines.
Preparing monthly requisition and ensuring adequate protection to the
Market by organizing timely supplies by keeping proper liaison with the central Marketing primarily and having a secondary follow up with the
distributors for effective deliveries.
Sending stock and account reconciliation statement to Head Office and
Maintaining periodic records of collection, stock and account at branch.
Finalizing credit proposals and evaluating the financial soundness and credit rating of customers.
Organizing systematic payment collection and physical follow up of out
standings, particularly with pre identified large customers, who determine
the market standing.
Installing a responsive feed back system for effective deliveries particularly to Target Customers, who determine growth standing.
As a technical member, independently handled customer complaints like registering the customer complaints as per ISO system, making a visit to the customer place to investigate the complaint and if the complaint is genuine, then immediate action is taken in consultation with our CS department CS Customer Technical Service or CMS Customer Marketing Service.
Branch In charge for Q. Systems. Maintaining quality records of customer
contract, indents, customer complaints and commercial complaints.
From the starting of the southern office at 1st employee of south office have independently steered of the establishment of company âs product line which include approval of critical import â“ substitution grades for TV front cabinet, Ball point pens industries, Refrigeration components, Toys manufacturing cost, Food service ware industries, Washing machine component manufacturing cost, Electrical Distribution box manufacturing cost, Air condition component manufacturing cost etc.
Industries to which our products are been marketed are :
Television manufacturing companies like BPL Ltd, Thomson Consumer
Electronics Ltd.
Stationery manufacturing companies like G.M. Pens Ltd.
Refrigerator component manufacturing companies like Voltas Ltd.
Chennai Pen Products Electrolux Voltas Ltd, BPL Refrigeration Ltd.,
etc.
Plastic Hanger manufacturing companies.
Air conditioner component manufacturing companies like ETA General.
Food service wares (disposable glasses etc).
Washing machine manufacturing companies like Whirlpool Washing Machine Ltd.
Plastic Toys manufacturing companies
Cosmetic and shaving products manufacturing companies
Computer peripherals manufacturing companies like Wipro, HCL etc.
Jewellery box manufacturing companies.
Assistant Factory Manager
Apr 1994 to May 1995
Company Profile: Manufacturing Of uPVC Pipes for plumbing, agriculture and for Aqua culture.
Job Profile:
Complete planning of production of RPVC pipes as per schedule
Training and motivating the members of production to achieve target
and to achieve product quality as per IS 4985 and IS 12818.
Heading Quality function
Initiating negotiation with Raw material suppliers
Arranging quality inspection for Tamil Nadu Water and Drainage Board and other governmental agencies.
Heading counter sale at factory.
HOD- Q.C.
Apr 1990 to Apr 1994
Company Profile: Transplastic (I) Ltd.
Manufacturing medical disposable products like Single use syringes, Endo tracheal tubes, Transfusion sets, IV cannulae etc.
Job profile:
Day to day product quality evaluation and control.
Managing and training 15 Q.C. staff to achieve product as per the above standard.
Co ordinating with Chemist and Microbiologist to evaluate product and
to maintain as per the above standard.
Maintaining GMP status.
Participated in new product development as a member of the team in the
new project IV Cannulae and Endotracheal Tube.
Developed local vendors to supply Plasticized PVC tubes, moulds and
thermoforming tools for packaging of IV cannulae.
Supervisor/ Analyst
Nov 1988 to May 1999
Company Profile: Hydro S&S Industries Ltd.
Manufacturing mineral filled Polypropylene like Talc, Mica, Calcium Carbonate, Glass filled and Manufacturing Cable sheathing compounds, Furniture compounds, Modified PP for automobile bumpers etc.
Project And Personal Development:
As given above, participated in developing new disposable medical
Products when working with Transplatics (I) Ltd.
Visited many Hospitals, Labs, etc to study the product in depth
before designing the product.
Market survey carried out to analyse the competitor product and SWOT
analysis done for the new product to be launched.
Gained confidence and knowledge to develop new product and experienced I st, hand information about collecting primary and secondary market data.
Involved in technical discussion and in market feasibility report for
setting up of Food Service Ware manufacturing units like Olympic
Plastic Products, Ragha Polyplasts, Sai Packs, S.L.V Polymers etc.
To become a Manager
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