Ref. No. : CA - 15711 - (Sales and Services - Others – with 21.7 years in Plastic Industry)

Education

MBA (Marketing) in 2002 - 04  with 71%

B.E. (Mechanical) in 2001  with 70%

HSC from CBSE in 1997  with 67%

SSC from CBSE in 1995 with 83%




Skill Sets

A result oriented professional with more than 11.5 years of rich & extensive experience in Sales & Marketing, Channel & Team Management, leading and handling Team, Marketing function, Product planning, State operation, Retail finance & Direct Selling.
Industries worked in – Automobile, Tractor, Education.  
? Expertise in managing State operations with key focus on profitability by ensuring optimal utilization of resources.
An Out-of-the-Box thinker with a flair in Sales and charting out marketing strategies, business plans and contributing towards enhancing business growth.
Proficient in leading dedicated teams towards successful business operations and experience of developing procedures and service standards for business excellence.
Strong organizer, motivator, team player and a decisive leader with successful track record in handling diverse market dynamics.
Have PROVEN track record in all these three companies worked for.

Work Experience

Since May 2015 - Sr. Manger Marketing 
July 2012 to April 2015 - Area Manager( Sales) 
Dec 2011 to Jun 2012 - Territory sales Manager
May 2009 to Dec 2011 - 
March 2006 to Apr 2009 - Territory Sales Manager
Company Profile: A largest manufacturer in Indian automotive industry
Job Profile:
As Sr. Manager Marketing
Handling Marketing for PAN India Operations. 
Responsible for overall market share of especially on focused states.
Product Pricing & competition benchmarking 
Close working with cross functional team ( After Market, Regional team , ERC , PPPM etc) 
Addressing New product development / improvement along with product failures 
Customer relationship and their after-market requirement and designing product offering
Competition tracking and strategy implementation
Product trials and launch
Interface between Plant, research Centre and front end regional & field team
Direct handling of strategy in focused states with regional team

As Area Manager
Be an overall Business Manager for the Area.
Manage portfolio of all products & achieve Volume, Market Share Targets for each.
Manage high quality & healthy relationship with all Dealers in the Area.
Manage Dealers for their Business Planning & Review, business processes, capability, infrastructure, Manpower Quantity cum Quality, Training & all outcomes.
Expand Dealership network in the Area to leverage Market opportunity & penetration 
Work towards Dealership profitability by driving all Revenue drivers .
Enable implementation & institutionalizing Sales Process at all Dealerships.
Champion & achieve SSI & CSI scores/Targets for each Dealership.
Stop counterproductive   practices by Dealers, eg. Discount, Infringement, etc. 
Team-up, provide inputs & understand Product Strategy & BTL from each Regional Product Manager & ensure execution thru TSMs. 
Lead, coach, motivate, review, develop Territory Sales Managers (of all Product lines) so that they execute the Strategy , BTL & Process to achieve Targets . 

As Territory Sales Manager:
Responsible for Sales Volume and Market Share.
Driving sales efforts through Dealer Sales Force.
Building relationship with Key Customers, Channel Partners and Financiers.
Sales Process Planning and Implementing of sales systems at Dealerships.
Driving Demand generation activities like sales promotions, Melas, Schemes etc. 
Competition tracking - activities , schemes ,promotions etc and corrective measures
Developing strong sales team through proper training and motivation.
Tie-ups with banks and financiers.
Identifying and developing Network.  

Highlights
NorthEast: 06-07 to 08-09: Targeted unemployed youth, BTC (Bodoland territorial council), Fish association, strong segments / applications, 3W pockets, Major haats etc.. Market share gain of delta 5% in 06-07 in pickup (67 to 72%).Rewarded with HIGHEST RATING in 06-07.
Got PROMOTED in two years.
Designed and developed project – Raste Ka Rhino (to touch all Villages and panchayats). Run a project – “Project Shaan”- based on application. Played a key role in local level tie-up with SBI & Assam Gramin Vikash Bank.
BIHAR: 9-10 to 10-11: Practiced Continuous Motivation and Evaluation of DSE/DSM- initiated STAR of the Month & personalized target letter to Sales Executive. It was like a revolution in Bihar with 73 % and 90% growth in LCV & ICV respectively compared to last year. Market share of 100% in ICV and 87% in LCV gain of 8%. Got Promoted in 3 years .
11-12 Kolkata:  Volume growth of 31% in West Bengal in 2011-12 wrt LY. Main focus on ICV, 407 PU.
Bihar: 12-13 to 14-15: Promoted as an Area Manager- Bihar, Highest Growth of 43% among Eastern region states. Successful in leading Territory Sales Managers and the state.


Retail Finance Executive (Sales & Marketing)
Sep 2004 to Feb 2006 
Company Profile: The third-largest tractor manufacturer in the world
Job profile: 
Responsible for whole state of Andhra Pradesh (25 Dealers and 10 other channel partners).
Ensuring 75% of Retail sales of the state comes through Tie-up Banks like SBI, ICICI, AB, ING VYSYA, SBH etc.
Forging strategic Tie-ups with Financiers to provide easy finance facilities to customers.
Networking with Financial Institutions, Dealers and channel Partners on day to day basis, so as to reduce Retail Cycle Time and TAT.
Conducting promotional activities like Bankers Meet and Loan Mela for spot sanction of loans and reduction of Cumulative advances.
Mapping district wise retails of all competitors wrt financiers for fine tuning strategies.
Providing basic training to dealers and dealer sales person on commercial banks and private financier’s process and their terms & conditions.  
Monitoring advances, retails, deliveries and collections & retail schemes.
Achievements:
Instrumental in achieving more than 75% retail sales through tie-up banks.
Short –term projects like 101 tractors delivery function through Andhra Bank as a unique Marketing initiative.
Played a key role in Tie-up with Andhra Bank, Indian Bank and ING VYSYA.
Instrumental in reducing cumulative advances >30 days to less than 10 for the state.
Achieved the highest retail in April’2005 through ICICI among all the state participated in ICICI 10,000 cash back scheme.
Reduced retail cycle time for the state to 23 days.

Senior Marketing Executive
April 2004 to August 2004 
Company Name: Fiitjee Ltd
Company Profile: A coaching institute 
Job Profile: 
Responsible for managing the business operations in the territories of Nagpur and Vidarbha.
Identifying prospective clients primarily from institutional sectors, generating business from the existing clients, thereby achieving business targets. 
Analyzing markets and competitor trends and implementing advertising strategies for the same, for more business generation.
Mentoring and counseling the students for various courses. 

Achievements
Successful in making the region Vidarbha very competitive and profitable in terms of business generation.

Future Goals

Sr. Manager –marketing (current assignment), area manager–sales (previous assignment), be+mba with more than 11. 5 years of exp. In sales & mktg. 

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