Post- Graduate Degree in Marketing Management (M.M.M.) from Jamnalal Bajaj Institute (Bombay University) – Passed with Ist Class, Second rank in the University.
Widely traveled senior management professional with sound commercial acumen, good resource management & leadership skills. Expertise in profit centre management,sales, and operations in diverse territories ranging from S.E.Asia, Far East, Middle East, Africa, Europe & Latin America. Good at execution with demonstrated capabilities in accelerating business growth in export/domestic markets with revenue and cost management responsibility. Excelled in working on green field projects all through my career.
Strong ability to work with large cross-functional & cross-cultural teams.
Vice President (Domestic and International Marketing)
From 1st October, 2017 to Feb., 2020
Company profile- manufactures Primary Packaging Material for Solid Dosage forms for the Pharmaceutical Industry
Company profile-
Launched and spearheaded this Greenfield project of Innovations in the capacity of Marketing and Business Development function as Vice President for Domestic and International Marketing.
Initiated distinct strategy based business plan for marketing of commoditized pharma packaging products and value added unique products to have a strong entry in the Pharma Market.
Introduction novel concepts of nitro-cellulose free blister foil promoted for the first time in India.
Introduced economic and differentiated Anti-counterfeit features for pharma brand safety.
Worked hand in hand with the Pharma Co’s and brought several major domestic and international customers in the fold.
Business Head – Pharma Applications
From November ’13 to Jan ’17
Company profile- leading Indian Multinational focusing on innovation to create differentiation, proximity to customers and holistic end-to-end flexible packaging
Job profile-
Responsible for the Product Development and Application Development suiting to the Pharmaceutical Packaging Market requirement.
Made excellent business relationship with Who’s Who of the Pharmaceutical Companies in India and traveled extensively to establish brand name.
Helped to become one of the Top Sellers of Cold Form Blister Films despite being a late entrant in the pharma packaging domain.
Notable Achievements:
Set up and headed a distinct division for pharmaceutical packaging in Limited, a leader in flexible packaging business globally.
Instrumental in launching Innovative products, for the first-time in India, having excellent business potential for Indian and global markets.
Built a business of 50 M.T per month for the year 2016-17. This helped to figure among-st top 5 brands in the range of Innovative Pharma Packaging products market.
Increased visibility of business for the Pharma Packaging division contributing 2400 M.T per annum due to introduction of the Innovative products for the year 2017-18. Conceptualized strip foil using tearable PET for the first time in the Indian market.
September ’01 to October ’13 – Bilcare Limited
President - Marketing, Asia Pacific, Afro Gulf & Latin America.
Joined the organization as Head of International Business and was responsible for business development in Afro- Gulf, S.E. Asia and Africa. Solely responsible for making a fledgling organization a #1 exporter of pharma packaging films from India.
Sales grew from a mere 38 M.T in the year 2001 to over 4200 M.T in year 2010-11.
Played a pivotal role in establishing a manufacturing facility at Singapore to cater to S.E.Asia and markets in Latin America. This move added to the perception of Bilcare as a global company and pushed up the sales exponentially.
Built the sales organization from the scratch. Today we have employees around the region and agents/associates appointed in over 13 countries.
Successfully managed profit center responsibilities in this assignment.
July, ’95 to August, ’01 – Caprihans India Limited.
Exports Manager.
Successfully doubled export sales from 1.2 million US$ to 2.6 million US$ between the period 1999 to 2001.
Won top exporter award from Plexconcil for 3 consecutive years.
Successfully hived off the laminates business for Caprihans.
Was the executive committee member for Caprihans. This committee is the body responsible for decision taking on all organizational matters.
Worked closely with the new product team to develop one new product for Caprihans for exports to Germany.
Was National Sales Manager in the year 2008 leading a team of 60 people spread over 8 locations in India.
June ’94 to June ’95:
Atash Industries Limited.
Chief Executive.
Launched specialty coated fabrics and flooring material in Europe and America markets.
Could organize 3 shift production within 3 months of joining the company.
Was elevated to the position of Chief Executive of the company with sales turnover of US$ 4.8 million and employing 149 persons
Nov’89 to Nov’1993:
Gujarat Synthwood Limited
Marketing Manager.
Launched Synthwood an innovative product for the first time in India.
Shaped up the national and international markets from concept to reality.
Built the marketing organization and appointed distributors on a pan-india basis.
Career Scan:
1980- 1983: Caristrap Limited- Sales Executive.
1983- 1986 :Garware-Wall Ropes Limited- Product Manager- Industrial Ropes.
1986-1989: Bhor Industries Limited- Regional Manager, Mumbai- Was heading the most successful region with a 19 member team. Was closely involved in creation of an advertisement which won the first prize in the ad- club awards ceremony
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