Ref. No. : CA - 19367 - (Production Planning - Plastic Products and Processing – with 38.5 years in Plastic Industry)

Education

MBA (Marketing) from University of Mysore in 1984

B.Com. (Commerce) From University of Mysore in 1982

Skill Sets

Sales & Marketing/ Business Development
Developing marketing strategies to build consumer preference and driving volumes. Evaluating marketing budgets periodically including manpower planning initiatives and ensure adherence to planned expenses.
Building brand focus in conjunction with operational requirements.
Driving and leading the Team to achieve targets and Corporate Goals of the company.

Channel Management
Identifying financially & technically strong and reliable dealers resulting in deeper market penetration and reach.
Evaluating performance and enhancing & monitoring dealer’s sales and marketing activities.
Implementing effective strategies to maximize sales and accomplishment of revenue and collection targets.
Managing and driving new initiative at dealer network in line with strategic plan set.

Client Servicing
Assessing the customer feedback, evaluating areas of improvements for evolving growth patterns of the brand.
Maintaining excellent professional relati

Work Experience

Asst Vice President
Since Feb 2015
Company Profile: Leading manufacturer of PVC, CPVC and other plastic products.
Job Profile:
Responsible for operations in the South Zone comprising 6 states & territories for Sales & Marketing, Productions, HR, Purchase, Accounts and any other issues.

Head – Sales & Marketing 
Feb 2011 to Jan 2015
Company Profile:Tanzania’s leading industrial house.
Job Profile: 
Looking after PVC /HDPE pipes business in Tanzania & East Africa.  
Establishing sales & marketing team from the scratch, development & co-ordination of distribution network.
The Accomplishments:
Increased sales from US$ 5.28 million in 2010 to US$ 10.55 million in 2014.
Building marketing team to take care of Agriculture, Construction, Govt. and Retail verticals.
As part of the core team for implementing SAP, developed and implemented Sales & Distribution and Materials Management modules of SAP and integrated them into other modules.

General Manager-Marketing 
Oct 2006 to Jan 2011
Company Name: Astral Polytechnik Ltd.
Company Profile: The Company is a pioneer in CPVC hot & cold water plumbing system
Job Profile: 
Accountable for the business development, distribution channel and overall marketing strategy of the company for the southern India, comprising 4 southern states.
The Accomplishments:
Increased the sales from South India from Rs. 21 Crores in 2005-06 to Rs. 80 Crores in 2009-10.  Implemented new marketing policies and installed systems to monitor the same.

Manager-Sales  
Jun 2004 to Sept 2006 
Company Name: Finolex Industries Ltd. 
Job Profile: 
Looking after PVC pipes business in Karnataka.  
Guiding & motivating sales team of 15, development & co-ordinating of distribution network.
The Accomplishments:
Successfully introduced the product in Builders’ market and increased the share of Finolex in Builders’ market from Rs. 6 crores in 2003-04 to Rs. 15 Crores in 2006-07 in Bangalore city. 
Overall sales in Karnataka improved from Rs.50 Crores in 2003-04 to Rs. 83 Crores in 2006-07. 
Developed the sales team from 2 to 12 to take care of increased business.  
Developed innovative programmes like Live Stage Plays about the products played across all villages in Karnataka.

Sales Manager
Jul 1994 to May 2004
Company Name: Malabar Building Products Ltd
Job Profile: 
Guiding the sales team, development & co-ordination of distribution network and evolving marketing strategies for Asbestos Cement Roofing Sheets.
Working as a member of core team of management for identification & development of new business opportunities. 
Handled product launch of Aerocon wall Panels.
The Accomplishments:
Successfully introduced the brand in industrial projects. 
Re-established the dealer network, which was lost almost completely. 
Collected huge receivables. Increased the sales from Rs.0.7 Crores in 1994 to Rs.5 Crores in 2004.  
Successfully launched ‘Aerocon’ wall panels in Bangalore market.  
Identified new market in East Zone and solely handled the liaison with Orissa Govt. for new plant including identifying the location, permission for water, electricity, etc. 

Regional Manager
Apr 1992 to Jun 1994
Company Name: Raghoji Cement Manufacturing Co. Ltd.
Job Profile:
Launching of the product (white cement), establishment of network, developing marketing strategies in South Zone.
The Accomplishments:
Established the network and launched the brand successfully in Kerala.

Dealer Development Manager 
Mar 1990 to Mar 1992
Company Name: Kelvinator of India Ltd. 
Job Profile:
Implementing innovative promotional activities, training & updating dealers with market skills, supplying area wise feedback to company to update corporate marketing strategy.  
Handling launch of microwave oven in Karnataka.
The Accomplishments:
Conceptualised, implemented and handled the lucky draw scheme "Kelvinator Dhamaka" on an all India basis. 
Launched MAGICOOK Microwave Oven in Karnataka including promotional campaign & development of network.

Zonal Sales Officer 
Jul 1985 to Feb 1990
Company Name: Hyderabad Industries Ltd. 
Job Profile:
Accountable for entire marketing operations in North Karnataka & Goa including development & co-ordination of dealer network, direct marketing to industrial projects, developing rapport with architects, contractors, etc. and evolving marketing strategy for Asbestos Cement Roofing sheets.
The Accomplishments:
Achieved 98% share in sales to Govt. sector in the area. 
Increased the sales from Rs.0.50 Crores in 1985 to Rs.1.80 Crores in 1990.



Other Programmes Attended
NIIT's SWIFT programme in Computers.
Very well expertise in MS Office including Word, Excel, Power Point.
Expertise in SAP Sales & Distribution and Materials Management modules.

Future Goals

A result-oriented professional with 30 years of consolidated experience in Sales and Marketing, Business Development and Channel & Team Management in Agriculture & Building Materials including roofing sheets & PVC/CPVC/HDPE Pipes. 

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