• Gender: Male
• Age: 63
• Designation: Vice President
• Highest Education Level: Graduate - Degree
• Preferred Country: India
• Notice Period: 30  Days
• Work Experience: 32.5 Year(s)

Education

B.Sc. (Zoology, Botany, Chemistry) From S.G.T.B. Khalsa College, Delhi University in 1984 with 48%

Skill Sets

...

Work Experience

Vice President - Sales
Since May 2014
Company Profile: products & services for Road Traffic Signaling in India.
Job Profile:
Head of Sales/Marketing and P&L responsibility
New market Development
Creation of promotional strategies for various clients
Nurturing high level relationships B2B -Monitoring market trends and giving feedback to management
Creating new business opportunities, promotions and client solutions
Mentoring and directing strategies for driving plans -Evaluating information related to sales, promotions, competition and market research-Overseeing a team of sales professionals -Excellent team skills and a hands on approach in selling
Training & development of sales, marketing and other staff.
Company into providing digital and outdoor media solutions
Undertaking various government and defense establishment projects
Developing marketing and advertising plans for business houses
Intelligent Traffic Surveillance Solutions
Promote Women Help line number 1090 in Uttar Pradesh so as to create awareness among Women

Sales Head
Dec 2012 to Apr 2014
Company Profile: Premium plastic household products
Job Profile :
National responsibility for Sales, Marketing, Distribution as well as Brand Management in Modern Trade, Traditional Market, Virtual Trade, 
Position # 2 in the organization, Penetrated major Modern Trade Retailers: ABRL(More), Max Hyper(Auchan), Bharti Retail Ltd. (Easyday), Carrefour, Future Value Retail (Big Bazaar), Metro C&C, Spencer’s Retail, Wal- Mart C & C,  
Strong contacts with other retailers: Avenue Super marts Ltd.(D–Mart), HyperCity, Tesco (Star Bazaar) - Private Labeling
Traditional Market: All India distributor retail network in top 60 towns; Capturing virgin territories
Dealer development, depth and width of distribution
Virtual Trade: Home Shop 18, most on line portals
Direct and line reporting of 7 Managers in Sales, Marketing, Exports, HR, Finance, Ware-House and IT 
Spearheading team of RSMs, ASMs and Executives based throughout the country 
Drive top line and bottom line numbers 
Devise and implement growth strategies customized to different regions
Extensive travel pan India 
Putting in place systems and processes: accelerate growth 
Entire responsibility of Selection and Recruitment 
Classroom and on the job trainings of company field force
Exports: Africa, North America, Europe.
Institutions: Nestle, Ranbaxy, Wrigley, Mankind, Dabur, etc.


Manager-Business Development (Profit Centre Head)
May 2007 to Sept 2011 
Company Name : P.T.Aura Cantik 
Company Profile : Exclusive Distributor of global companies. Brands: LVMH, P &G fragrances, Channel, Henkel, Shiseido, Kenzo, Aigner, Elizabeth Arden, Guerlain, Puig Group, Lolita Lempicka, Creed, Cartier, etc.; 40 YEARS OLD organization; Turnover: US$ 60 Million.; Company owned regional offices in top six cities, viz. Jakarta (four), Surabaya, Medan, Bali, Bandung and Semarang. Distribution centers in other 25 towns. Three company owned duty free shops in Jakarta and Bali and 20 airport shops.
Job Profile :
Based in Jakarta, Indonesia, reporting to Founder cum Chairman; Position # 2 in organization of over 1000 (CEO role)
Handling US$ 20 Mn. T.O. Pan Indonesia. 
Luxury and Mass Market Retail and Brand Management:Brand Selection, SKU selection, Launching, Customer Development, Commercial Controls.
Presence in all retail channels - Dep. Stores, Spas, Resorts, 5 star hotels, Duty Free and Airport shops, Saloons, Boutiques, Pharmacies, Doctors and Dermatologists, in flight retailing, Traditional and Modern trade with prestigious shopping destinations; Reputed retailers like ‘SOGO’, Metro, Debenhams, Harvey Nichols; Pharmacy chains like Century, Guardian etc.; Hyper and Super Markets like Carrefour, Matahari, Giant and Hero, Minimarkets Indo Maretand Alfa Mart; Perfumeries like C &F, B & A and FleureBleue;  Self owned Duty free shops, Beauty Counters and Boutiques 
Negotiation with Principals (across globe)
Price Structure, FOB Prices, Retailer margin,Advertising and Promotion Budget, Profit & Loss, Product Launches, Growth Strategies
New retail stores opening for Fragrances and Cosmetics
Leading a team of over 300: #Brand Managers, Marketing, Training, Product registration, Logistics, P. R., Area Managers, Supervisors, Beauty Advisors and Promoters 
Media plans, Press conferences, Print material production, Team Business Plan, Promotional strategies, Campaign implementation
Understand local competitive landscape, extensive market research, sizing and addressing opportunities, nurture brands, budget allocation, devising mechanism for low profit brands to ensure overall profitability
Inventory control; monitoring fast, medium and slow selling SKUs; ensuring availability at counters
Manpower: Develop, coach and mentor individuals; On the job training performance and personal evaluation; high motivation levels; achieving individual and team objectives
Product registration with country health authorities
Regular travel across Indonesia; Seminars/Workshops/Conferences participation across globe

Key Achievements
Doubled turnover of ‘Bourjois’ and Mavala, in 4 years to become an important player in premium and high end color cosmetics market;
Developed ‘Decleor’, (Skincare- Shiseido, Japan) in major Spas in 5 star hotels and resorts of Indonesia (key focus - Bali) to become a market leader in professional luxury skincare category
Set up Distribution for ‘Peacock’, a hair care brand from Henkel, Japan, from scratch to key market player
Doubled turnover of ‘Phyto’, a brand from Patrick Ales’ group, France in 4 years to become a key player in high end hair care market; 

Territory Development Manager
Sept 2003 to Nov 2004
Company Name : PEPSI (FOBO) Varun Beverages Limited
Company Profile : Brands-Pepsi, 7UP, Mountain Dew, Slice, Tropicana, Mirinda, Aquafina
Job Profile : 
Profit Centre Head handling TO of over Rs. 20 cr PA 
Handling Channel Sales, Dealer Network, Institutional Sales and Horeca
Network of 73 distributors
Leading a team of 2 ADCs, 11 Executives and 55 Route Agents in 10 districts
PR with key accounts like cinema halls, children’s park, amusement parks, star hotels, motels, restaurants, eateries, clubs, bars, canteens, tourist spots, hospitals, schools and college canteens, institutions, bus stands, railway stations, offices
Contract negotiation with key accounts
Generating monopoly accounts; credit control
Inventory management
Budget allocation; Manpower planning/Work allocation
Market Development Activities; brand awareness exercises.

Event Management
India Vs Australia ODI Cricket match on 26th October 2003 at Gwalior:
Sponsorship and Pepsi distribution in stadium (spectators, players dressing rooms, VIP galleries) and hotel of player’s stay; 
Installed 15 Pepsi vending machines in the stadium for one day; 
Meet and Greet Contest- Brand awareness exercise through consumer contest, including Zaheer Khan and Yuvraj Singh.

Sales Officer
Mar 1992 to Mar 2002 
Company Name : Hindustan Unilever Limited
Company Profile : Brands-Brooke Bond Red label, Green Label, TajMahal; Lipton Green label, Yellow Label, Rich Bru, Taaza, Tiger, A1; Bru Coffee, Dalda, Dalda Refined Oil, Kissan Jams, Sauces, Ketchups, Annapurna Atta
Job Profile : 
Sales Planning, monitoring and Forecasting 
Promotions, Planning & Sales Plan Implementation, Area Infrastructure Planning
Handling a team of 8 to 16 TSIs- System compliance- Permanent Journey Plan (PJPs)- Call productivity- Market Working-local Promotion activities-Merchandising-Competitor Monitoring
Customer/Channel Management, Wholesale Management, Trade service plan creation, Key account supervision, Distributor/Wholesaler/Key Retailer meetings, CSD, Modern Trade
Addressing rural opportunities and penetration
C&F administration-FMFO-Route Planning-Permanent Dispatch Plan (PDP)-Order Execution
Distributor administration and Control, Distributor System Compliance, Distribution supervision and expansion, New distributor appointment-ROI
Training and Development-On the job and classroom training of field force-Basic Call Procedure-Call Effectiveness-Enhance Selling Skills-Trade Relations-Personality Development-Communication Skills-Time Management-Width and Depth of Distribution-Leading From Front-Interpersonal Effectiveness-Team Motivation, Information Management
Communication and Generating Commitment
Father figure, Coach and Mentor for TSIs and Sales team.

Sales Promoter/Sales representative/Sales Officer
Jan 1985 to Oct 1990
Company Name : Nestle India Limited
Company Profile : Brands-Everyday Pure Ghee, Milkmaid Condensed milk, Lactogens, Nestogens, Cerelac, Nestum, Maggi Noodles, Maggi Sauces, Nescafe,Ricory, Everyday dairy Whitener, Taster’s Choice.
Job Profile : 
Sales Planning, monitoring and Forecasting Primary and Secondary sales Targets Formulating and Implementing Sales Strategies Ensure product availability Merchandising Market Discipline Sales Promotion Competition Coverage infrastructure Productivity Control Sales reporting Customer service–Time Management Effective forecasting Meetings–Understanding markets
Managing People-Leading Motivating and Training
Distributor Management–Appointment–Working Efficiency–Administration–Profitability–Manpower
C&S Management Dispatches–Route schedule–Customer Service–Transport
Commercial–Invoicing–Banking–Monitor outstanding and credit worthiness–Costs–Claims settlement Promotions–Damages–Market Credit–ROI.

Key Achievements
Installed 14 Nescafe’ vending machines from Baand Ganga to Vaishnu Devi Bhawan (Jammu) in 1988. This was a flagship achievement as these were the first machines to be installed (hot or cold) by any corporate in India.
New Product Launches: Launched Maggi Noodles, Maggi Sauces, Everyday Dairy Whitener, Everyday Pure Ghee at different times

Training Projects
Rasna Private Limited.(Dec 04 – June 05): Training Manager: 
Conducted training with 120 Company TSMs, T.I.s and PSRs across entire North India
Coach, mentor and develop; class room and on the job training of field force 
Developed Selling Skills, Merchandising and SKU range selling.

Radico Khaitan Ltd.(July 05 – Dec 05): Project Parivartan: Brands: (8 PM whisky and Contessa Rum Magic Moments Dry Gin)
Training and development of Sales Personnel (Managers and Executives) to bring forth a qualitative change in performance. 
Motivate, coach, control and ensure follow through of “Standard Operating Procedures” by the field personnel to bring forth a tangible improvement.

Epicu Agro Products Pvt. Ltd.(Jan 06 to May 06): Brands: Frooty and AppyFizz.Product – Sales Manager
Famous launch of Appy Fizz in North India 
First launch of Apple based Fizz drink in India
Trained sales team of 135 Growth Promoters, A.G.M.s and State Heads on how to launch a new product
Simultaneously managing Frooti volumes.

Acedemic Enhancements: 
Scored 7 out of 9 in I.E.L.T.S (International English Language Testing System) conducted by the British Council
Half yearly 80 hour language course in Bahasa Indonesia.

Profile Summary: 
Heading Sales, Marketing, Distribution and Brand Management operations in Traditional, Modern and Virtual Trade, Pan India.
Relationship building with all National Modern Trade Retailers, pan India.
Managing all functions: Operations, Finance, Commercials, HR, Logistics, Product Registration, Administration.CEO role.
Driving business in Luxury Retail in Skin Care, Hair Care Cosmetics and Perfumes: Over 4 years overseas business exposure in Indonesia, handling cross functional teams of over 300.
Selecting, building, establishing a network of Counters, Stores and Boutiques in High End Department Stores,Pharmacies, Doctors and Dermatologists, Duty Free, in Flight and Airport shops and other Niche locations of Perfumeries, Spas, Resorts and 5 Star Hotels.
Ensuring enhanced and effective footfalls through Creative Merchandising, Marketing Campaigns and Media plans. Thorough understanding of Luxury Retail Industry.
Relationship building with professionals from diverse cultures and linguistic backgrounds; (CEOs and founders of Global MNC Companies) for robust pricing strategy and trade marketing plans.
Sales Strategy, Customer Relationship, Market Analysis, Relationship Management, Business Operations, Process Operations.
Building brands of renowned global giants like Shiseido, Channel, Phyto, Decleor, Yardley, Henkel, etc. in high end luxury space as well as mass marketin Skin care, hair care, cosmetics and toiletries.
Penetrated retail network in all existing channels.
Regular travel throughout Indonesia (vast country of 17500 islands with 240 mln. Population).
Travel to other South east countries for business development.
Travel to major hubs like France, Monte Carlo, Singapore, Hong Kong, Dubai for Seminars, Training Workshops, Conferences and Negotiations.
Rigorous grounding in Market and Trade Dynamics across FMCG industry. Worked 18 yrs. with fortune 500 companies: Unilever, Nestle and Pepsi, in India.
Three Training Projects (in India): 1. Rasna, 2. Radico Khaitan
3.  Epicu Agro (Frooti and Appy Fizz), on SKU selling skills, SOPs, new product launches and man management skills (entire field force).
Track record of growing global brands from scratch to market leaders. 

Future Goals

Growth