Ref. No. : CA - 10844 - (Marketing Sales Service - Plastics Products – with 30.4 years in Plastic Industry)

Education

Diploma in International Airline and Travel Management in 2004
Undergone Special Training in Salesmanship under the guidance of Irish Management in 1994
Bachelors in Commerce from Mumbai University in 1993

Skill Sets

20 years of extensive experience in sales, marketing & business development. In-depth knowledge of Direct Marketing. Good PR skills with experience of monitoring dealer activities and Sales staff output. Proficiency in supervision, training and coordination of sales personnel. Possess excellent communication, interpersonal and leadership skills.

Good Leadership Quality, Handling team all over India, PR management, CRM, Good Communication, good command over 5 languages.

Work Experience

Vice President – Govt. Sales and Large Enterprise
Since April 2012
Company Profile: Providing ultimate data storage solutions
Job Profile:
Driving and motivating the sales team in achieving targets set by the company.
Initiating required registration process to actively participate in Government Projects.
Large Enterprise account and OEM relationship management.
Creating Business opportunities across India in Government Enterprises.

General Manager – Sales & Marketing
July 2011- March 2012
Company Profile: A leading and responsible manufacturer of Kitchenware and homeware products, crates, iceboxes, luggage business
Job Profile:
Handling and developing market for icebox business All over India.
Institutional bulk selling of iceboxes across India in accounts like Pepsi, Coke and Parle Agro.
Developed Roto moulding iceboxes, along with the existing range of blow moulding Iceboxes.
Developed range of Jumbo crates used in bulk by the fishing industry. Explored Markets in Western India.
Organized active participation in Exhibitions.
Initiated introduction of Luggage in the Retail Chain.

Dy. General Manager - Marketing
March 2006 - February 2011
Nilkamal Ltd. is an ISO 9001:2000 & ISO 14000 Company and our crates are widely used for material handling as space savers as they are stackable, light but strong, long lasting and very convenient for use.
Job Profile:
Handling Govt. Projects/Tenders.
Developing Business for newly launched product all over India.
Setting up dealers.
Visit and motivate all regional offices in India.
Develop new products in coordination with Design & Development Dept. with proper market research and analysis.

Achievement:
Won Tender from Kerala State Fisheries dept. January 2011.
On 10th May 2007 bagged a tender at Chennai Fisheries Dept.
Worth 22 crores for the organization.
Won tenders from Andhra State fisheries, Gujarat State fisheries, Goa & Maharashtra State fisheries.
Won tender for Maharashtra Aids control Society.

Manager- Institutional Sales
Nov. 2005 - Mar. 2006
Sun Earth Ceramics Ltd.
A leader among the Tiles manufacturing industries with an annual turnover of Rs.300 crores, having six fully automized plants situated in India. They are into the manufacturing of wall & glazed vitrified floor tiles under the well-known brand name of “SANORA.”
Job Profile:
Handling a team of Executives- Projects, Mumbai and New Mumbai.
Developing and maintaining relations with reputed Builders.
Setting up dealer & distribution network.
Motivate the team to develop new market and generate Institutional Sales.
Giving inputs for new design and coordination with the design team for product development.
Coordinate with marketing department for Sales promotional activities.

Induction Training:
Undergone plant training for three days subjects covered:
Basic raw material (Types of clays & minerals)
Composition of raw materials.
Process in making of “SLIP”
Preparation of treated raw material required for Green tile.
Preparation of Green tile.
1st Firing
Glazing of Biscuit
2nd Firing & 3rd Firing
Preparation of Motif and Borders.

Manager- Sales
Dec’ 2002 - Nov’ 2005
Prince Containers Pvt. Ltd, is one of the leading Plastic processors in India
Job Profile:
Business Development Manager All India for Insulated Iceboxes.
Managing Sales-Crates Division: Area of Operation (Mumbai & South Gujarat).
Setting up dealer & distribution network for obtaining deep market penetration.
Accountable for the credit control & collection.
New market development, Institutional Sales.
Giving inputs for new product development & for product improvisations.
Coordinating with the design team for new product development.
Work in close coordination with clients to understand their requirements and provide services accordingly.
Handling customer complaints & coordinating with concern departments to resolve it.
Mentor, motivate frontline sales team, help them achieve individual / group goals.
Review & interpret market/competitor trend to fine tune marketing strategies.

Achievements:
Won tender from Bombay Municipal Corporation for 2.5 crores for supply of pole mounted waste bins from the Solid Waste Management Dept.
Increased sales turnover from 67 lakhs to 97 lakhs in first financial Year since joining.
Achieved 44.77% growth in terms of value with existing models in Icebox.
Designed new catalogue for Icebox.
Developed new customer base and appointed new distributors in Northern India.
Introduced new corporate clients viz. (M/s. Larsen & Tubro, Godrej Aggrovet, United Breweries, Bacardi Breezer, Royal Distilleries, The Tiruvanathapuram Co-op Milking Federation.)
Initiated product presentations & demonstrations at clients place.
Introducing four new models shortly this year after six months rigorous
market research analysis.

Sales Supervisor
June 1994 - June 2002
Halwani Brothers Ltd., Jeddah, Saudi Arabia
It has a range of almost 350 food products by the brand name “Halwani”,
the company mainly has manufacturing plants in the port city of Jeddah.
It has the following Factories: The Dairy, Ice Cream, Juices, Cheese, and
Meat processing, Jams, Halawa (traditional food), Provisions, Grains &
Spices, Wet wipes & Commercial Products.
Job Profile:
Responsible for developing sales and achieving set targets in an area of 300sq kms with a team of van-salesmen and Merchandisers.
Handling corporate accounts with the catering industry like the airlines, hospitals, the jails and the military base.
Setting up distributors and wholesalers network.
Accountable for the credit control & collection.
Organizing Sales Promotion activities with the help of merchandisers in Supermarkets.
Review & interpret market/competitor trend to fine tune Marketing strategies.

Achievements:
Joined as Van Salesman got promoted as Key account Salesman within two years.
Was awarded a 29 inch Sony Vega TV for the best Gandola in the same
Year for best display of products in major hyper malls and supermarkets
throughout the kingdom
Got promoted as Sales Supervisor in the year 2002.

Sales Executive
Oct’ 1992- Aug’ 1994
Prince Plastoware India Ltd. Mumbai
One of India’s leading Manufacturers of all types of Plastic Household and
furniture articles. Having a wide range of household products and winners
of PlexCouncil export awards
Job Profile:
Organizing exhibition for product promotion.
Liaise with advertising & PR agencies for advertisement campaigns.
Coordinating with Multinational & other corporate clients for bulk order.
Achievements:
Introduced new corporate clients (M/s. Ipca Laboratories Ltd., Ahmed Omarbhoi & Sons).

Sales Executive
Jan’ 1988 - July’ 1989
Trinity House (I) Ltd.
The company was authorized dealers of ‘Seimens’ make motors and
switchgears for locomotives.
Job Profile:
Participating in Tenders and following up with concerned departments.
organizing inspection of Gov. officials.
Liasoning with Govt. officials.
Provide after sales service.
Following up for release of payments.

Achievements:
Developed good relations with Western Railway as well as Central Railway
officials through which successfully bagged tenders for the company.

Areas of Expertise across assignments:-
Key Account Management:
Identifying key accounts/new customer groups and leveraging relationships to provide mutually beneficial solutions and services.
Initiate and develop relationships with key decision makers in target organizations for business development.
Identify prospective clients from various sectors such as government and corporate. Generate business from the existing, thereby achieve business targets.
Evolve market segmentation & penetration strategies to achieve targets.

New Market Development:
Identifying potential areas/vertical segments for escalating business volumes and Achieving sales & contribution targets.

Product Development:
Ascertain quality services and collating feedback on product performance to
recommend product improvisations.

Brand Management:
Liaise with advertising & PR agencies for management of advertisement.
Design & manage catalogues.

Future Goals

Achieving set targets and attain high level of Job satisfaction.

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