Dennison Knowledge Centre for Training in Pressure Sensitive Label Technology.
MBA (Marketing) N.M.I.M.S., Mumbai (2000) (3 year-part time)
Vice President – Marketing & Sales
From September 2021 to till date
Company profile- Printing and Packaging company catering to printing of packaging materials for Pharmaceutical
Job profile-
Responsible for maintaining strong relationship with Existing Customers and develop new prospects aligned with our growth strategy.
Identifying streams for generating revenues & developing marketing plans as per Brand owner’s preference.
Conducting competitor analysis by keeping abreast of market trends.
Responsible for Domestic & Global business
Recruiting, leading, mentoring & monitoring the team members to ensure efficiency in key processes, operations and meeting of individual & group goals.
Currently Managing Sales & Marketing activities Pan-India & Globe, Responsible for Repeat orders and Growth from Current Customers, Developing New Customers, New Product Developments per market intelligence, Product Demonstrations, Participating in Exhibitions for brand promotions.
Participation in Private & Government Tender bidding, e-auctions, reverse auctions, RFP, RFQ, timely submission, tracking of all relevant government & corporate tender/auction led business, price strategy finalization and winning major Pvt & Government Contracts. Collecting and analyzing market intelligence, using marketing intelligence to reposition existing products in different geographies and launching new products effectively, building relationships with key decision makers and business partners.
GM - Sales, Marketing & Business Development
From Apr’14 – December 2020
Company profile- one of India's leading, Mumbai based Labels Printing Companies
Job profile-
Responsible for maintaining strong relationship with Existing Customers and develop new prospects aligned with our growth strategy.
Identifying streams for generating revenues & developing marketing plans to build consumer preference.
Conducting competitor analysis by keeping abreast of market trends & achieving market share metrics.
Recruiting, leading, mentoring & monitoring the team members to ensure efficiency in process operations and meeting of individual & group targets
Key Exposure in High Growth Pharmaceuticals, Food & Beverages, Liquor, Lubes & Oil, FMCG Industry, Agrochemicals & Government Business.
Managing marketing activities like Product Demonstrations, Participating in Exhibitions for brand promotion.
Apr’12 – March’14 as Sales & PR Strategy Consultant to 2 Leading Companies in Packaging Industry.
My responsibility was to engage with current customers and develop new customers across untapped industries in Pvt Sector and Govt business for these two companies.
Engagement with existing customers for business continuity and growth along with collecting market intelligence for developing new allied products aligned with what we currently supplied, positioning of our products and branding our Company as a strong reliable partner to current customers and prospects along with maintaining PR with all key contacts with current customers and key prospects from untapped but important and lucrative sectors in Private sector and government companies.
Apr’01-Apr’12 with Holographic Systems Private Ltd (Anti-Counterfeit Packaging Solution Provider), Mumbai as Head of Sales & Business Development
Key Deliverables
Responsible for business forecasting & planning, relationship management, agent and franchise development and identifying new opportunities; presenting proposals, viable commercial agreements, retaining key accounts.
Monitoring receivables, selection and appointment of sales and business development team PAN India.
Retaining customers, handling irate customers & sustaining them by offering discounts / schemes as well as making them aware of new initiatives taken by the company.
Participating in presentation and meetings with Senior decision makers across the industry spectrum, showcasing the brands and services offered by the company, taking valuable feedback for new product development, comments on existing brands and scope of improvement.
Developing business strategies and marketing plans; implementing brand positioning & sales strategies, action plans for the company's products and services to ensure the achievement of corporate objectives and targets.
Making unique customized solutions for customers / prospects, as every customer has a unique requirement for their respective situation.
Ensuring success and growth of existing brands, achieving sales targets, sales coordination, revenue assurance, profitability and collections, development of new brands, gathering business intelligence.
Maintaining and enhancing relations with existing clients / corp-orates / agents / government bodies & sourcing new accounts, enhancing the client base of the organization.
Professional Preface:
Key Exposure in High Growth Pharmaceuticals, Liquor--Spirits & Wine, Food & Beverages, Lubes & Oil, FMCG, Retail, HPC, Agrochemicals, Retail, E-Commerce, Crop-science, Durables & Government Business.
Knowledge and Extensive Experience in E Procurement Participation, Liaise and influence in tender terms & condition creation at the buyers’ end, tender conduction, Bidding, RFQ, RFP, Auction and Reverse Auction.
Knowledge and Experience in Primary and Secondary Packaging Products, expertise in Product Packaging, Self-Adhesive Labels, Security Labelling Solutions; mono Cartons, Shrink Sleeves, Shrink Capsules, Security Packaging, Metallized & Transparent Holography, Narrow and wide web holography, Foils, PVC, PVDC, Alu-Alu, Unique ability of brand positioning and creating great brand recall via effective product packaging and making packaging one of the key ingredient in gaining market share for brands.
Excellent PR, Liaison & Networking Skills with Corporate Decision makers & Government officials, Responsible for maintaining strong relationship with key contacts.
Extensive experience in setting up and managing business operations which require deep understanding of critical business drivers in multiple markets and industries.
Participation in Pvt & Govt Tender bidding, e-auctions, reverse auctions, RFP, RFQ, timely submission, tracking of all relevant government & corporate tender/auction led business, price strategy finalization and winning major Pvt & Government contracts.
Highly successful in collecting and analyzing market intelligence, using marketing intelligence to reposition existing products in different geographies and launching new products effectively, building relationships with upper-level decision makers and business partners.
A proactive leader and planner with cross -functional expertise in planning and market penetration with skills in P & L management and competitor / market analysis and brand positioning of product line.
Spearheaded numerous business development & market expansion initiatives.
Expertise in corporate planning, strategy development and execution.
An effective communicator & team leader combined with detail oriented attitude with ability to interact effectively.
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