• Gender: Male
• Age: 48
• Designation: Zonal Sales Manager
• Highest Education Level: Masters - Degree
• Notice Period: 30  Days
• Preferred Location: Kolkata
• Work Experience: 23.9 Year(s)

Education

MDP, IIM, from Calcutta in 2018
MBA (Marketing & HRD) from Utkal University, with 1st class in 2003
B.Sc. (Hons.) from S.N. College, Kolkata affiliated to Calcutta University in 2001

Skill Sets

(SAP-SD Module), MS Office, Excellent Presentations skills.

INTERNATIONAL EXPERIENCE
Acted a Team Leader for Handling Holcim Cement, Bangladesh Sales Assignment at Dhaka (Bangladesh) for 2 tier
channel Premium Dealer & Retailer Locking Tools implementations.

Work Experience

Result oriented M.B.A, MDP, IIM , Calcutta, Marketing professional with 20 years of sales experience in Channel & Project with Business Development in Building materials industry with P&L accountability

Currently working with Jay Laxmi Cement as ZONAL SALES MANAGER , Jharkhand & West Bengal.
Strategist cum implementer with recognized proficiency in spearheading sales development through dealers and retailers and driving direct project sales with government and private organizations, developers, construction companies, builders, architects and contractors
Successfully launched and established new markets, streamlined operations and developed potential for revenue generation, successfully driving higher margins and ROI with proper identifications segmentation & Product Positioning through various mathematical tools like DAP, IDAP, ROCE Storm
Successfully launched and established new brands and developed new market potential for expansion. • Directed high performance sales teams and drove business growth and profitability

Zonal Sales Manager.
period - Dec 19 to till
company profile- Manufacturer of Ordinary Portland Cement

job profile-
Area : West Bengal & Jharkhand
Team Size : 8 Sales officer/Area Managers
Revenue Handling :20 Crores/ Month
Appointment of Dealer / Retailers with Targets
Positioning the Brand “ Jay Laxmi “ in Bengal & Jharkhand Co-ordinations with Logistics for Reach & Availability
Achieved revenue of 20 crore / month through 15
Distributors in Bengal & Jharkhand
New Appointment of New distributors of 5 in Bengal &
Jharkhand.
Assisted in company growth with 5 crores Additional
Achieved Sales penetration in West Bengal rural areas like Medinipur, Dinajpur, Nadia, Hooghly, Burdwan
Appointment of Dealers Database of 800 Introduced of Paper Bags with Premium.
Launched Mason Schemes In Bengal Markets.


Dy General Manager - Sales
period- Jan 18 – Dec 19”
company profile- renowned brand in iron and steel manufacturing industry.

job profile
Area : West Bengal & Sikkim
Team Size : 16 of Sales officer/Area Managers
Revenue Handling :120 Crores in Advance
Appointment of Dealer / Retailers with Health Index
Coordinating with Logistics for smoother Supply of
Materials for better Reach.
Team Mentoring & Cooperating them to Achieve Targets Support Branding Team to Positioning Brand
Market Competitions Feedback data & Analysis.
Achieved revenue of 10 crore / month through 150 Whole sellers/dealers & 400 Sub dealers,
Assisted in company growth from 0 to 2000 MT with Advance Revenue of 120 Crores
Achieved Sales penetration in West Bengal rural areas like Sikkim, Cochbehar, Jalpaiguri, Alipurduar & Rest of Bengal.
Appointment of Channel Partners Database from 0 to 400 ( Growth 100 %)
Linking development of dealer and retailer network with Linkages to influencers Like Mason + Engineer
Business Tied Up with 3 crores First in Bengal with IILS,& Sikkim Urban Development & Rural Panchayat

Mayur Plywood Industries Pvt. Ltd.
period- Sep’ 15 to Jan’ 18
State Head

job profile-
Achieved revenue of 2 crore / month through 50 dealers & 100 Sub dealers, Assisted in company growth by 6 crore in a year
Achieved Sales penetration in West Bengal rural areas like Malda, Burdwan, Coochbihar, Dinajpur, Bankura &
North 24 Parganas w.r.t “Go to Rural” Market &
Double no the of Sub Dealers & attaching with Dealer points.
Managing development of dealer and retailer network

Konark Cement Ltd., (Dalmia Cement Ltd),
period- June 14 to Sept 15
Unit Head, Sales

job profile-
Area : North Bengal
Handling 84000 MT annually with 500 dealer base.
Handling a team of 3 Sales officers and 1 Engineer
Product: Konark /Dalmia Cement
Grew sales from 30 crore to 50 crore with 66% achievement, w.r.t “Go to Rural ”
Launched the Monsoon & Group Insurance Scheme for Masons, achieved an additional sale of 1000 MT
Successfully launched new products Konark DSP Premium and sold over 500 MT

ACC Cement Ltd. (Holcim Group)
period- Jul’06 to June’14
Manager Sales

job profile-
Joined as Officer -Logistics, Bihar/Jharkhand – July 2006
Promoted to Sr. Officer-Sales, Raipur, Chhattisgarh – Aug 2008
Promoted to Asst. Manager Sales (West Bengal) - May 2009
Promoted to Deputy Manager-Sales, KAM, (West Bengal & Assam) - July 2012
Promoted to In Charge -Sales (Bangladesh) – Holcim Cement
Responsible for Sales Excellence at Holcim Team
Led a team for sale of 30,000 MT of cement (net
revenue of 18 crores/ month) through 652 Dealers &
39 Premium Dealers & 1200 Retailers.
Switched from rail to road for Ex-factory dispatch with low TDC Model and promoted incentives , to get L1 movement up to 80% Opened New Road C & F at Sahibgunj, Deogarh, Daltongunj, & Jamshedpur
Successfully introduced PD – PDR, Project Storm, DAP, IDAP, TDD, Mason Loyalty, CSX, Grameen Bandhu, yielding over 18 crore/ month
Increased market share up to 900% at Murshidabad from 435 Mt to 4000 MT. Successfully rolled out ROCE in West Bengal w.r.t “Go to Markets”.
Team Leader for handling Holcim Cement -Bangladesh sales assignment at Dhaka with a team of 20 sales officers

DTDC Courier & Cargo Ltd. Kolkata
period- May’04 to Jul ‘ 06
Executive-Business Development

job profile-
Franchise network development for retail sales in Kolkata
Functional Representative of Business Development Department at the branch level
Appointed 15 new franchisees.
Grew business from 2 to 3.5 Lakhs / Month
Contributed in retail collection center growth from 10 to 15 per year.

Hero Honda
period- Oct’01 to April ’04
Showroom Sales Officer

job profile-
Showroom sales, customer Retention

Future Goals

Directed high performance sales teams and drove business growth and profitability