Ref. No. : JA - 6574 - Sales Director – Marketing Sales Service - Plastics Products at Plastemart Jobs, Mumbai

Job Description

Work with Marketing to Plan and formulate the marketing and sales policies, objectives and initiatives.
Work with the Marketing Team on market segmentation and segment prioritisation for creating direct marketing campaigns for lead generation, demand generation from the priority segments.
To understand the level of competition in different markets and do a competitive analysis to enable formulation of strategies to counter them
Represent SVP brand and drive strategies to increase product awareness by observing the market, competitors, and industry trends.
Establish both annual and monthly sales objectives as per the Company's business plan for each product line and customer segments
Use Sales Forecasting & Strategic Planning to ensure the sales and profitability of products
Conceptualize & implement business strategies with a view to penetrate new Markets
Keep abreast regarding new developments through various research and marketing tools to have a thorough grip on competitor information, customer preferences and new trends
Provide inputs to the design team on products so that they can incorporate the same
Track Domestic and International Market trends and dynamics with respect to machine suppliers / vendors for advocacy to new customers
Follow up with the sales team to monitor dealer wise payment performance and to ensure that no. of days are not exceeding than the prescribed limit
Account Recievables - maintain all accounts recievables within prescribed limits and norms
Analysis of ageing stocks and their liquidation planning and execution
Design and Implement the daily / weekly / monthly / quarterly MIS for each product line
Review the sales team periodically and ensure corrective action at all levels
Submit MIS as per agreed format to the Leadership Team. Share the insights, trends and actions planned with each report. Discuss possible opportunities and risk factors with the leadership team
Constantly review productline performance to determine progress and status in attaining objectives, and revise objectives and plan in accordance with current conditions
Manage operational cost; streamline supply chain for improved efficiency while maintaining service/product quality
Ensure the proper performance of sales team through training, incentives and motivation
Ensure comprehensive training of sales staff with joint model calls, coaching calls and skill building
Responsible for management of sales operations, allocate resources and identify cost per call ensuring optimum utilization of resources
Monitor the health of individual distributor in terms of sales and payment cycle
Plan the expansion of dealer base wherever there is a potential or gap in the existing set up
Develop area of operation through market development. Ensures the mapping of various socio-economic geographies to find out new and potential locations
Build new customer base; understand customer demands and product/service desires; develop

About Company

Manufacturer of Zipper bags, Ziplock Bag, Reclosable Bags, Zipper Profiles, Magical Seal, Zipper Pouches.

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