Executive Management Program From Indian School Of Business In 2006
Master Of Science (MS.)from MTU In 1996
Master Of Technology (M.Tech) from IIT, Delhi In 1992
Bachelor Of Engineering (B.E.) from Maharashtra Institute Of Technology, Pune In 1990
17 years experience in Engineering Polymers business covering major areas:
Strategy Building & Execution
Revenue Creation & Profitability Management
Customer Relationship Management
Business Development
Institutional & Governmental Marketing
People Management & Development
Channel & Distributor Management
Lead practitioner of translating Voice of the Customer to customer needs
Coach for value selling
Conversant with large global corporation, matrix driven systems & processes
Inter regional and cross culturally sensitive
Strengths, Skills & Competencies
Understanding of Indian market place and key global market segments- automotive and non-automotive
Customer focused, result oriented leadership
Long term business view
Innovation and Creative thinking
Ability to build external and internal networks
Team and Motivation Building
Intrepreneurship
Self starter, Highly Motivated
Good Communicator
Manager - Global Industry Segment- Mass Transportation & Strategic Growth Projects
Since May 2011
Company Profile: Manufacturer of engineering plastics
Job Profile:
Manage global team spread across all regions and countries.
Responsible for profitability and growth management of key growth segments globally.
Manage businesses with State run Enterprises
Formulation and implementation of global strategy:
Define how winning looks like
What it takes to win
Critical value chains to success
Key customer relationships
Global Resource Planning
Product needs
Develop global customer relationship and help global customers to cross fertilize across regions.
Coach greater Engineering Plastics team in strategic business processes.
Develop Value Propositions for targeted segments and applications.
Coach global sales teams for effective communication of value proposition across value chains.
Train sales and applications development teams on value in use understanding
Identification of customer needs to develop a new “blends” of material to optimize asset value.
Market, opportunity, and risk assessment for proposed new offerings.
General Manager- Marketing Head: 2008-2011
Sales & Marketing Manager: April 2003 to Dec 2007
Regional Sales & Business Development Manager: Apr 1998– Mar 2003
Area Manager : Apr 1996 – Mar 1998
Company Profile: Manufacturer of Performance Polymers
Job Profile :
Development and execution of marketing, sales and product strategies for Performance Polymers business in India, to drive top line growth and to achieve profitability objectives for a USD 100MM+ business
Leader for the Center of Excellence, a team of technical resources, to add value and to create differentiation
Developed robust customer relationships across value chains and managed them closely to build sustainable competitive advantage
Global Account Management to leverage global relationships and captive competencies
Developed route to market and distribution channel strategies
Managed pricing for segments to meet profitability objectives
Trained team members to use tools such as Value in Use analysis to drive Value pricing in different segments
Implemented effective CRM and management information tool for enhanced decision making, vertically and across functions
Resource planning to ensure optimum market penetration
Developed and managed competitive market intelligence to monitor market trends, risks, and challenges to enable an effective pre-emptive response
Conducted market research for market and value assessment
Developed marketing communication plans to build enduring brand equity, competitive advantage, revenue, and demand
Collaborated with research and product development in order to provide differentiated solutions to the customers
Provided regional inputs to develop global vision, strategies and marketing plan
Collaborated with business leadership from other regions to effectively support the worldwide customer base
Worked across business units in India to identify and leverage synergies
Implement integrated business management for medium and long term business planning
Key leadership team member of regional and global market development team
Formulated bottom of pyramid market strategy: broader market needs, product development, differentiated branding, channel reorganization
Ensured 100% compliance to core values of the corporation
Key Achievement:
Built one of the best teams of marketers & business developers across regions for EP Business
Built strategic relationship with OEMs like Tata Motors and extended it beyond one business unit
Established DuPont as the most preferred partner for Under the Hood (UTH) Automotive business
All sealed cover programs developed locally awarded to DuPont.
Created, developed and grown business in rail segment to a robust USD 10 MM
Led market expansion in 2 wheeler segment, generating added revenue of > 3 MM USD
Improved profitability through mix product enrichment and segment pricing
Sales & Marketing Manager- India/Development Manager –AP
Six Sigma Black Belt in Top Line Growth
Reporting to Business Director India & Regional Director– AP
April 2003 to Dec 2007
Job Profile :
Developed Automotive Industry strategy for India to double revenue in 3 years.
Created and managed sales & business development team.
Constituted process for institutional and Governmental marketing
Secured First Air Intake Manifold and Cylinder Head Cover programs
Management of key Global Accounts, Landed Operations & Transplants in Auto Industry
Key member of regional and global Automotive business team
Responsible for creating pipe line in Indian sub –continent and extending it to other countries in Asia Pacific region.
Regenerative creation of pipe line of more than 8 MM USD on yearly basis
Created native opportunities in market segments significant to India
Led idea generating projects like “tear down” to identify market entitlement in non-automotive industry
Collaborate with customer to draw specification to provide competitive sustainability
Envisaged, formulated and implemented strategy of “shrink to grow” in mass transportation industry
Key Achievements:
Established > 80% market share in key target application segment in Auto industry
Established > 75% market share in Nylon 66 market
Effective product management of Acetal & TEEE business
Positioned PPA as an effective solution for metal replacement
Implemented team succession planning
Regional Manager
Apr 1998– Mar 2003
Job Profile :
Increased regional sales revenue from 6.5 MM USD to 17 MM USD
Established overall market share of > 70% in the region
Launched Nylon 6 in Indian market place
Established 35% market share of PBT
Implemented and led differential business management
Improved Forecasting and Inventory management
Provided functional leadership to commercial services and supply chain
Effective management of accounts receivables, DSO
IDS management
Profitability improvement
Appointed and managed distributors to increase market penetration
Optimized direct sales and distribution sales to retain market share and increase profitability
Market segmentation to capture increased market share to reach break even point of local manufacturing plant
Area Manager
Apr 1996 – Mar 1998
Job Profile :
Product Launch- PBT resin
Expanded distribution network to increase market coverage
Optimized route to market
Established relationships with OEMs
Trebled sales revenue to 1.8 MM USD in two years
Product management for launching India specific products
Technical resource for sales team across India
Technical Services Officer
Jan 1993- March 1994
Company Profile : National Organic Chemical Industries Limited (NOCIL)
Job Profile :
Provided technical services to PVC and SBS compounding plant in developing formulations and troubling shooting at customers
Career Highlights
Recipient of CEOs’ global marketing program award for the corporation-Critical 50- 2010
Global Sales Excellence Achievement Award- 2009
Global Marketing Excellence for creating new market segments- 2008
Marketing Excellence for marketing innovations in value chain- 2007
Six Sigma Black Belt in Top Line Growth
To impart business development leadership to a B2B business for sustainable and profitable revenue growth, by creating value for targeted customers. Build, grow and manage a winning team to deliver time bound results and provide opportunities for individual growth. Inculcate culture of learning and sharing. Build robust customer relationships.
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