Ref. No. : CA - 11369 - (Marketing Sales Service - Plastics Products – with 34 years in Plastic Industry)

Education

MBA in Marketing Management from IGNOU, New Delhi, India in 1995
Post Graduate Diploma in Plastic Processing Technology from Central Institute of Plastics Engineering & Technology, Chennai in 1984.
M.Sc. (Organic Chemistry) with Ist Div. from Rohilkhand University, Bareilly (UP), India in 1983.

Skill Sets

IT Skills: Well Conversant with MS Office (Excel, Word, PowerPoint) & Windows-XP

Work Experience

Marketing Executive
Since Sept 1987
Company Profile: To emerge as a world-class, multi-product, eco-friendly global company through technological development, innovation & customer satisfaction

Sr. Engineer (Production – Plastics)
June 1987 – Sept 1987
Company Profile: Exporter, Manufacturer & Supplier - Automobile parts, Auto accessories, horns

Engineer (Production – Plastics)
Dec 1985 – June 1987
Inalsa Ltd

Engineer (Production – Plastics)
June 1984 – Dec 1985
JMA Industries Ltd

Areas of Expertise
Business Development/Marketing
Identifying prospective clients, mapping their requirements and designing of proposals for new business development in the field of engineering plastics.
Analyzing market requirement/ response & direct marketing to major clients.
Business strategy planning & analysis for assessment of revenue potential & opportunities to achieve planned targets.
Devising marketing strategies to tap/ explore greater market/ business volumes.
Executing promotional activities as a part of brand building & market development
Tracking market trends to keep abreast the changing client’s requirement/ expectations.

Key Account Management
Achieving targets by identifying clients, generating business from the existing clientele.
Building & maintaining healthy relations with major clients, ensuring maximum customer satisfaction by achieving delivery / quality norms.
Monitoring the post service activities like follow up with the customers and handling customer grievances within standard time frame.
Interacting with internal departments & participating in meets to analyse the complaints.
Launching new products and new grades of engineering plastics by providing information on the functioning of new products.
Ensuring speedy resolution of queries to maximize customer satisfaction levels.

Commercial Operations
Preparing & Monitoring of Sales Budgets vis-à-vis actual through variance analysis.
Analyzing & Monitoring performance in terms of segment wise performance
Preparing & monitoring of various MIS for prompt & effective decision-making.

Team Management
Providing direction, motivation and training to the sales supervisors and sales representatives for ensuring optimum performance.
Responsible for recruiting, mentoring & training personnel to deliver quality services in market.
Managing the complete activities related to business development and performing commercial operations for business excellence in the profit centre.

Future Goals

Top level in marketing

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