• Gender: Male
• Age: 65
• Designation: Manager
• Highest Education Level: Diploma
• Preferred Country: India
• Notice Period: 30  Days
• Work Experience: 41.7 Year(s)

Education

PGDBA From SYMBIOSIS (S.D.C.L) Pune with Finance as specialization

Diploma in Mechanical Engineering From Govt. Polytechnic College, Ahmedabad 

Skill Sets

Key Strength Areas :
Overall Business Management.Organization Building.P & L.Strategic Marketing.Business Development.Brand Building .Corporate Communication.Channel Management.Key Account Management.Team Building

Functional  Area : 
SBU Head.BusinessHead.President

Other Skills: 
PROFESSIONAL: Good Reading,Writing and Speaking knowledge of English,Gujarati,Marathi
and Hindi languages
COMMUNICATION :Excellent communication skills  developed through reading & participation
in public forums
MANAGERIAL:Leadership – Leading various Teams for over 15 years
Teamwork – One of the Management Team member.Associated with 
several Teams like S &OP,Marketing,QCetc
IT :Well versed with executive functions  

Work Experience

Chief Marketing Officer 
Since Jan 2015 
Company Profile: Engaged in manufacture of proprietary and custom, Injection and Composite products it is a renowned and aristocratic company in the field of engineering plastic driven solutions. Has national and international OEM , MNCs and Corporate customer base.
Job Profile:
Vision & Goal
Setting of road map
Co-ordination with cross functional heads like production, finance, purchase, R&D, Legal etc.
Resource management
MIS & Policies
PR with external agencies & stake holders
Brand building
Customer satisfaction index
Maintain and develop corporate image and reputation
Meet objectives of the company
Executive reporting to Top Management & Board on current and future trend

Financial:
Setting of revenue targets
Achieve the business with agreed time line
Control outstanding and maintain the cash flow

Marketing:
Team building including orientation, motivation, appraisal retention
Product conceptualization and awareness of product offerings
Plan and implement marketing strategy including market
segmentation, market potential mapping, market penetration, channel partners appointment etc.
Marketing package like product, price, packing, placement, presentations
Target –Competition Analysis
Working towards incorporation and tapping policy makers, influencers, associations
Participation in seminars, exhibitions, road shows etc.
Marketing campaigns like conference, dealer meets, product launch, get-to- gathers etc
Presentations to internal & external stake holders
Market intelligence survey internally or thru third party for competition,market share, customer satisfaction index, market dynamics etc. and Periodical reviews

Advertising And Brand Management:
Building of communication package
Liaison with advertising agency for creative & release work for product catalogues, print advertisements, mailers etc.
Liaison with PR Agency for press notes, media coverage, branding, advertorials
Effective use of social media to touch the stake holders
Usage of various tools like APL, BPL, TTL for branding , positioning and corporate image building 
Success stories 

Sales:
Budget & forecasting
Sales & promotional schemes with implementation
Periodical region wise reviews &  monitoring

Customer Satisfaction Index:
Predict industry trends for customer needs
Reinforce the culture of Promise-made-Promise kept
Proactively seek customers feedback and satisfaction index

Business Development:
Leverage emerging opportunities and new business avenues
Feasibility study including CAPEX, OPEX, ROI
Lead right from design to commercial

Behaviours    
Leadership:
Displaying entrepreneurial spirit
Delighting the customer
Empowering & developing people
Achieving business success
Building collaborative relationship

Personal Effectivness:
Set stretch targets for self
Develop and monitor plan for team operations

Decision Making:
Capability for tough decisions to resolve problem or improve efficiency
Actively search for improvement opportunities

Relationship Building:
Promote open ,constructive and collaborative environment
Foster and reward Can DO attitude

Communication: 
Build communication plans in a clear and motivational way for the Team
Effective listening and communication through action and examples

Reporting Structure:
Reporting to Board of Directors
>Co-ordination with Functional Head

Senior Vice President : 2014 to 2015
In the company from 1983 to 2015
Company Profile: Is pioneer and leader in manufacture of a variety of Plastic Products
Job Profile:
Business Head for CSR and New Business Development
Vertical
K.R.A :
Revenue Targets. EBDITA. P &L. Brand Building. Product Line

Key Achievements:                      
Established the basic structure. Created Strong Foundation.
Developed New Business Line. Will generate additional revenue of 100 Cr.for the company

Take Away:                                
Exposure to Corporate culture with insight to finance,P&L
Honed up Leadership and Business management qualities
Focus. Customer Satisfaction Index. Team Building

Senior Vice President: 2010 to 2014 
Job Profile:
Business Head for Industrial Vertical
K.R.A.:
Top Line. Business Development. Team Building
Key Achievements:
Turn around of the de-growing Vertical in 3 years 
>Grown @ 33% CAGR. Poised to be 100 CR + Vertical
>Established structure and streamlined system
>Created strong lobby of 200  loyal corporate customers
>Leading from front Team of 25 Sales People,13 Branch offices
50 Channel Partners and 100 Direct Clients.
Take Away:
Managing Timelines in stiff competition

Vice President
2003 to 2010 
Job Profile:
Marketing Head for Western Region.
K.R.A:                                    
Sales & Marketing of entire range of products in West Region
Key Achievements:
Increase of market share from 45% to 55%
>Made West as the No.1 region with revenue of 200 CR Opened Two new Branches at Pune and Bhopal
Ahmedabad became the first 100 Cr Branch
Take Away:
Exposure to all type of market segments ie BTB, BTC
and BTG. Honing of managerial skills ,customer relationship building, crisis management making a Hands on Manager.

General Manager
1991 to 2003 
Job Profile:
Export  and Corporate Communication.
K.R.A:   Increase global foot-print and Brand awareness
Key Acheivements:
Two Overseas joint ventures in UAE and Thailand
Foot print in 14 countries
Established uniform communication system
Liasion with Print,Electronics,Out-door medias
Increased the Brand reach and Awareness
Take Away:
Exposure to global market and  media handling.

Executive 
1981 to 1991 
Job Profile:
Sales 
K.R.A :Sales & Target Achievement
Key Achievements:
Development of Virgin Territory
Path breaking application of Water Tanks for Transportation
Recipient of Best Sales Person Award on National Level
Take Away:
Inculcated Grass root level working and Salesmanship skills.

Sales Cum Service Engineer  
1982 to 1983
Company Name: N. Madhubhai & Co.

Apprentice Engineer
1981 to 1982
Company Name: Ingersoll-Rand (I) Ltd

Certificates And Courses:
Blue Print of Success “ by Shiv Khera
Effective Marketing from AMA,
Basic Computer from AMA
Accounting & Finance from AMA 
Brand Management from AMA

Profile Snap Shots:
A professionally matured business manager.
Multitasking in the field of Sales, Marketing, Communication, Export, Business Development, Management etc.
Hardcore experience of B to C, B to B and B to G Market Segments
Exposure to Plastic and Composite Products in categories like Building Products, Industrial,Material Handling, Prefabs, Custom Moldings, OEMs
Managed Territory, Branch, Region and Head Office Operations
Handled Line Functions,Cross Functions,Support Functions, Staff Functions
Techno – Commercial   base with exposure to Injection, Composite, Pultrusion, Extrusion, Blow, Compression, Sanwich panels process
Well travelled – National and International 
Instrumental in TWO overseas joint ventures at UAE and Thailand
Capabilities in  developing aggressive Teams, Network and Systems
Insights to Strategically Plan , Control  and Implement Corporate goals
Presided over several Public Business and Marketing Functions  

Future Goals

Seeking Senior Management Assignment in the domains of Marketing and Overall Leadership with a progressive company in India or Abroad