Ref. No. : CA - 16096 - (Sales and Services - Others – with 29.6 years in Plastic Industry)

Education

B.Com from Andhra University 

Skill Sets

Strategic  Business  Sales  Planning / Enhancing  Modern  Trade / Key  A/c Mngt/ Defining  Business  Road  Map/ Channel  Distribution  to  enable incremental  Revenue  to  Propel  the  Organization   

Work Experience

Dy. Manager  Sales - South India
Since March 2013 
Company Profile: Procures, process and sells milk and milk products 
Job Profile;
Key Deliverable Highlights:
Responsible for Primary/Secondary Sales Functions.
Identifying new locations to Open New Stock Points.
Leading the Modern Trade Business for Milk Bi Products.
Controlling Credit in the market to optimize sales.
Periodical  reporting to HO on Competitors Activities.
Identify the Potential Business Area & appoint CFA/Super Stockists.
Implement Sales Promotional Activities in the respective areas.
Building Volumes/regular tracking of all products SKUs Keeping Brand image in trade.
Performance Evaluation of field force and if any training needs in them.
Significant Achievements:
Managed & Developed in Converting from Company Owned Depots to CFAs,  by Implementing Profit Margins to CFAs/Super Stockists, by checking every 3 months once ROI to see them in Margin Realization.
Initiated the modern trade channel for bi products. Initiated & grew the business a/c on Cash & Carry in Retail Chain formats.
Led the Sales Team of south India for bi products managing ROI and also ensuring effective sales operations keeping Brand Image in trade.
Successfully completed Asia Pacific Sales Meet of Procter & Gamble Godrej Ltd.
Received Cash and Performance Awards

Business Development Manager
Aug 2008 to Feb 2013
Company Name: Hindustan Pencils Ltd

Business Development Manager   
June 2006  to July 2008  
Company Name: Mohammed Enterprises Tanzania Ltd

Area Manager  
May 1999 to May 2006
Company Name: Bata India Ltd

Sales Officer 
June 1991 to April 1999
Company Name: Godrej Soaps Ltd/ Procter & Gamble Godrej Ltd


Profile Summary: 
Exposed to work East African Countries, Tanzania / Zambia/Malawi/Zanzibar, worked for Commodities like Edible Oil/Wheat flour/Rice/Sugar/Beverages. Implemented Various Indian Channel Distribution Policies effectively & Revenue portfolio grew to 120 millions INR in 1 ½ Years.
Skilful in managing and monitoring sales/admin/inventory at all stock points along with the Chain of Distributions.
Offering Rich excellence in Product Positioning/New Product launch Visa Vis Competitive Products.
Rich experience in handling Multiple Products Business aim  Personal care/Health care/Haircare/Leather,Semi leather/Stationary/Dairy products.

Future Goals

Position aiming at- Middle & Senior Sales & Marketing Professional 

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