Ref. No. : CA - 14913 - (Sales and Services - Others – with 18.9 years in Plastic Industry)

Education

Masters in Management Studies Major Marketing From Mumbai University in 2011

B.Com Major Marketing Management From Mumbai University 

Diploma in Software Engineering From NIIT University in 2008

Skill Sets

Marketing Strategies & Campaigns
Agency Management 
Competitive Analysis
Product Positioning & Branding
Web & Print Content Development
Focus Group & Market Research
Development of Training Materials 
Sales Collateral & Support
Public & Media Relations
New Product Launch

7 years of extensive experience in quality client serving, marketing, and business development across diverse industries.
Team player as well as individual player, Experience in conceptualize and orchestrate marketing campaigns that effectively reinforce and build brand images.
Expert in the developing technical USPs, conceptual and sales-driving collaterals. Proven ability to drive marketing aspect results in high response rates, plan and execute product launches.

Work Experience

Regional Marketing & BD Manager
Aug 20011 to Present
Company Profile: leading homeopathy c;inic
Job Profile:
Manage corporate marketing and communications functions, Handle brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing. 
Selected Accomplishments:
Made use of 360’ marketing approach to generate more and more potential leads.
ATL & BTL activities to ensure product message reach to TG
Strategy framing with communication plan for campaigns, new business acquisition
Corporate Tie-ups and cross selling opportunity tapping
Coordinating with vendors for Media buying, advertising and Merchandising agencies 
Interacting with creative team for designing Labels and various advertising Material also provide specific requirement of Artworks, collaterals , copy for campaigns & promotions
Ensure smooth executions of campaigns
Research and generate alternate channels to generate business.
Quarterly marketing budget preparation and track and document each spend.
Coordination with finance for purchase orders and spend update as per budget
Vendor management as well as vendor acquisition for material development, fabrication etc…
Designed standards and sales protocols that enhanced the sales reps’ understanding of complex product features and helped them sell more effectively. 
Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.
Produced business basket that demonstrated key marketing analytics and demographics for use in sales presentations.
Leveraged strengths in cost-effective marketing management and vendor negotiations (without compromising business growth goals).

Asst.Manager Marketing & Sales
Feb 2011 to Aug 2011
Company Profile: Real Estate Marketing Company
Job Profile:
Developed marketing programs for a variety of business-to-business clients. Used an integrated approach to create balanced programs for clients to build their respective brands and businesses. 
Selected Accomplishments:
Handled premium realtor clients by consistently delivering goal-surpassing marketing results and ensuring complete client satisfaction.
Delivered targets by frizzing many new accounts as a member of business-development team.
Corporate Tie-ups for business development
On ground camps planning and executions
Sales and business channel development and maintenance.
Vendor management and capturing for BTL campaigns
Branch handling 
Earned commendations for communication deliverables that targeted desired audiences and articulated the value of products and services.

Application Executive
Apr 2007 to Aug 2009
Company Name: Hewlett-Packard - OSS Technologies
Company Profile: Leading IT company
Job Profile:
Handled client side operations and led 6-members team. 
Selected Accomplishments:
Team Lead
International client support
RCA
Customized solution preparation

Team Leader
March 2006 to Apr 2007
Company Name: ICICI BANK LTD 
Company Profile: Leading BANKING Firm
Job Profile:
Handled client side operations and led 8-members team. 
Selected Accomplishments:
Team Lead
HNI Client Communication
Portfolio Management
Presales & BD activities for demat in banking domain
Lead Generation and Follow-ups
Market Research & Competitor analysis

Customer Relation Executive.
March 2003 to May 2005
Company Name: DHL

Customer Relation Executive
March 2000 to Feb 2003
Company Name: Karma Marketing Agency

Achievements:
Appreciation receive for standardising process and closing loophole in workflow while doing internship
Appreciation for achieving highest sales while winter internship
Twice Best employee award Winner (Hewlett-Packard through OSS Technologies)
SCJP certified (Core Java Certification)
Technical know (s/w engi. Diploma)

Technology:
Software: Photoshop, ImageReady, MS Project, MS Office (Word, Access, Excel, PowerPoint)
Web/Multimedia: Flash, Dreamweaver, Fireworks, Search Optimization, Web Server Administration, Content Management Systems

Industrial Projects:
Management Trainee
Company Name: NYK Logistics (India) Pvt Ltd
Company Profile: A Study of Procurement and Logistics with specific reference to marketing and Operation procedures 
Job Profile:
Alternate operation framing for existing process
Direct selling – Product presentations to exporters or other corporate prospects
Learning process cycle of logistic companies
Report preparation for increasing efficiency of marketing and operation division
Generalization of warehousing
Prepare USP for products 

Winter Internship:
Management Trainee
Company Name: ITC Hotel Grand Maratha The Luxury Collection
Company Profile: 
Job Profile:
Study of service industry(Hospitality)
Study of all processes and services of Indian and multi national hotel
Comparison between best practices in Indian and multinational hotel
Suggest measures for high efficiency in all aspects

Future Goals

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