• Gender: Male
• Age: 58
• Designation: Marketing Manager
• Highest Education Level: Masters - Degree
• Preferred Country: India
• Notice Period: 30  Days
• Preferred Location: Kerala
• Work Experience: 31.9 Year(s)

Education

MBA. ALIGARH MUSLIM UNIVERSITY, ALIGARH. Specialization in Marketing & Finance, 1991 with First Division.

Skill Sets

Field of Sales/Marketing with various industries like, Polymer colors (masterbatches), Printing and packaging, consumer durables, publications and advertising.

Work Experience

Marketing Manager
From 2013 - present
Company profile - Distribution of Polymer colors (Masterbatches and pigments) for Plastic industry; Liquid Inks, Adhesives for flexible packing and other related products for moulding, printing etc.

Job profile -
1)Market planning and Strategies
Prepare Market plan and implement them
Develop sales strategies and set targets
Ensure monthly target is achieved
Keep up to date information about company’s products as well as competitors

2)Customer Development
Manage the entire sales cycle from lead generation to prospecting, arranging appointments, preparing proposal and resentations, negotiating and closing the sale.
Establishing, maintaining and expanding the customer base
Resolve customer complaints & issues
Actively target and build prospective client relationships
Identify and target influential people inside the client, customer & third-party organizations and build relationship with them.
Manage corporate clients

3)Sales Team Management
Leading and directing sales Executives and service engineer
Setting sales targets for individual executives and team as a whole
Recruiting and Training sales staff
Monitoring team’s performance and motivating them to achieve targets

4)Reporting
Generating, compiling and analyzing sales & collection figures
Submit monthly /quarterly/Annual reports to M.D.

5)Customer accounts management
Work closely with accounts department to ensure that the accounts manager is kept up to date with all relevant details.
Receivables management and Logistics.

6)Interacting and communicating with all supplier organizations like Alok, Huber etc. and managing affairs related with them.

7)New Product addition/Development
Identify and develop new products
Maintain up to date information regards with all industry trends, issues and news.
Attend industry trade and consumer events along with networking opportunities and other relevant meetings/seminars.
Attend industry exhibitions for new product awareness

8)Budgeting &Pricing
Providing inputs for budgeting of cost involvement with respect to business development, marketing /promotional activities.
Pricing of products and manage the profitability.

9)Office Administration
Main achievements
Achieved market leadership within a year in Masterbatches (with 50% market share) and other Polymer moulding products
Reduced receivables period to 60 days in case of Masterbatch.
Achieved 20% market share of Flexible packaging Inks within two years period.
Customer base has been doubled within a period of one year.
Overall turnover of the company increased to six times.

Sales Manager
From 1998-2012
Company profile - Manufacturing and trading of P.O.S materials and other advertising articles used by consumer product/marketing organizations

Job profile -
Main Responsibilities
Duties related with regional function
Sales and promotion of products through dealers/commission agents/corporate clients.
Build dealer/commission agents network in Kerala market
Manage corporate clients directly
Receivables management and Logistics
Manage the sales order execution in expected time through vendors/sub contractors
Negotiate with transporting agents/delivery agents

Main achievements
Achieved a sales growth over 10 times in a period of 14 years.
Introduced products like poly foam carry bags, poly foam advertising materials, inflated balloons etc. in Kerala market.
Developed vendors for fabrication of certain products from local market reducing cost and time.
Reduced the receivables period to 60 days from an average of 180 days.
Developed 16 dealers/ commission agents in Kerala for the company.

Malayala Manorama Co. Ltd.
Executive, Circulation
4 years (1994-1997) Placed at New Delhi
The company is in the forefront of publishing industry since 1888 and one of the pioneers in the field of newspaper/magazine
publishing in India. It has products

Main responsibilities
Regional office administration
Sales and promotion of company’s products (news paper, magazines, year book etc.) in the region
Managing Institutional sales
Dealer management/development
Managing dispatch/distribution of products
Management of receivables
Vendor development related with publicity materials
Planning and execution of promotional activities
Market intelligence (analyzing and reporting new trends in circulation in the region to the top management)

Main achievements
Achieved 100% sales growth in the sale of The Week –news weekly
Achieved 60% sales growth in Manorama year book
Achieved over 40% sales growth in sales of other products.
Successfully introduced company’s products in institutional sale field by getting corporate order for Manorama year book from M/s Jagson Pal Pharmaceuticals, Delhi
Introduced “The week” in institutional sales field as in flight reading material for Airlines and room reading materials for five-star hotels.
Developed dealer ship/agents in non-represented areas of the northern region and made companies products available even in small towns of north India like Betul, Chindwadah, Chittorgarh etc.
Developed a new forwarding agent to reduce the time of receipt of weekly magazine by up country agents. This has end up in increase in sales for the company.
Reason for leaving: due to family problem (father’s illness) forced to relocate to home town

Hawkins Cookers Ltd.
Asst. Sales Officer
2 years (1992-1993), placed at New Delhi
The company is the leading brand in pressure cookers and cookware market in India. Reporting to Zonal sales officer, it was a territory management position looking after sales and distribution of company’s products in assigned area.

Main responsibilities
Sales and promotion of company’s products through dealer/distributor network
Dealer/distributor management
Receivables management
Depot management
Co-operative publicity
Merchandising and other consumer promotions
Handle consumer complaints

Main achievements
Achieved a sales growth of 6% during the tenure from the designated territory
Appointed and developed 4 new distributors in Sadar bazaar, Delhi the biggest whole sale market in India
Developed 14 new dealers attached with company’s distributors to make products available even in small markets of Delhi
Achieved co-operative publicity targets