Ref. No. : CA - 17803 - (Marketing Sales Service - Plastic Machinery – with 23 years in Plastic Industry)

Education

MBA (Marketing & Operations) From National Institute of Management, Mumbai in 2007 to 2008

Diploma in Industrial Management Marketing From Haryana Technical Education Board, Chandigarh in 1998 to 2001

Skill Sets

Senior Management Professional with Sales, Business Development & Marketing experience of 14 years across manufacturing industry (LT Motors, FHP Motors, Pumps & Gearbox).

Sales & Marketing   Key Account Management
Channel Management     Business Development Management
Brand Management   People Management
Logistics Management     Process Enhancement

IT Skills :
Well versed with MS Office (Word, Excel and PowerPoint) and Internet Applications
Conversant with SAP SD Module

Work Experience

Regional Manager Marketing  
Since Oct 2015 
Company Profile: Manufacturer of STD, IE2, IE3 Motors and Various  Customized Motors, Special Motors Like Crane Duty Motors, Brake Motors, Cooling Tower Motors, Invert duty Motors 
Job Profile:
Accountable for handling entire sales & marketing functions for Delhi NCR , Haryana, Rajasthan, Chandigarh, Punjab, Himachal Pradesh, Uttar Pradesh and J&K regions
Spearheading entire gamut of Operations for AC Electric LT Motors, with Turnover of INR 1.5 Cr.
Rendering Services as: Business Head to drive a Customer focused Organization.
Entrusted with responsibility of building distribution, coverage, BTL activities & overall market access of Business.

Assoc. Chief Manager (Marketing) 
June 2013 to Oct 2015 
Company Profile: Manufacturer of STD and Various Customized FHP (Single Phase )Motors  and STD 3 Phase LT Electric Motors
Job Profile:
Accountable for handled entire functions for Region North & Region East.
Spearheading entire gamut of Operations for AC Electric Single Phase & LT Electric 3 Phase Motors, with Turnover of INR 8.5 Cr.
Leading the team of 1 Sr. Manager and 2 Dy. Manager & 2 Channel Development Executives directly report & customer marketing, Modern trade and supply chain with dotted line reporting.
Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.
Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
Significant Accomplishments:
Made turn around to sick region from INR 3.0 Cr. to INR 8.5 Cr. within Span of 2.4 Years in North Region.
Credit of Introducing / Product Launch in  Region East 

Regional Manager Marketing - North India
Feb 2012 to June 2013
Company Name: Hindustan Motors Mfg. Co.
Job Profile:
Accountable for handling entire sales & marketing functions for Delhi NCR , Haryana, Rajasthan, Chandigarh, Punjab, Himachal Pradesh, Uttar Pradesh and J&K regions
Spearheading entire gamut of Operations for AC Electric LT Motors, with Turnover of INR 2.5 Cr.
Rendering Services as: Business Head to drive a Customer focused Organization.
Entrusted with responsibility of building distribution, coverage, BTL activities & overall market access of Business.
Significant Accomplishments:
Successfully procured major clients such as ACE,Palwal (Rs.50Lacs),Poswal Machinery & Spare(Rs.1.5Cr.), Carrier Aircon (Rs.1.0 Cr.) and other regional clients.
Distinction of establishing the regional Business Development and Customer Network.

Asst. General Manager Business Development
Jul 2011 to Feb 2012 
Company Name: Finolex Cables Ltd.
Job Profile:
Leading the team of 2 Manager and 1 Channel Development Executives directly report & customer marketing, Modern trade and supply chain with dotted line reporting.
Looked after the:
Expansion of customer base
Market analysis
Identification of new potential customers

Branch Operation Manager
Nov 2010 to Jul 2011 
Company Name: Kirlosker Electric Co. Ltd
Job Profile:
Monitored the operations of Chandigarh, Punjab, Himachal Pradesh and J&K regions
Single-handedly managed the:
Marketing of LT motors & AC Gen. product range through various channels
Monitoring/Assessing performance for effective people management.
Leading the team of 2 Manager and 3 Channel Development Executives and 2 After Sales Engineers directly report & customer marketing, Modern trade and supply chain with dotted line reporting.
Documentation of branch MIS reports

Dy. Manager, Divisional Marketing.
Mar 2008 to Oct 2010 
Company Name: Havells India Ltd
Job Profile:
Identify, develop, evaluate and implementing marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Formulate, direct and coordinate marketing activities and policies to promote product and services, working with advertising and promotion manager.
Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services.
Conduct economic and commercial surveys to identify potential markets for products and services.
Significant Accomplishments:
Streamlined SAP for motor division and the logistics system was also developed for this organisation
Essayed a stellar role in commissioning & implementation of an entire project for the motor division
Skilfully developed the dealer network 
Served as key member of initiative to successfully achieve and maintain ISO certification for the Division.
Led the business unit's SOP (sales/operations planning) process that integrated manufacturing plans (production, capacity and inventory plans), sales plans (forecasting, bookings and shipments), sourcing plans (raw materials), financial plans (budgeting & financial outlooks) and impact/contingency analysis

Divisional Marketing 
Aug 2003 to Feb 2008
Company Name: ABB Ltd
Job Profile: 
Develop pricing strategies, balancing firm objectives and customer satisfaction.
Compile lists describing product or service offerings.
Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.
Significant Accomplishments:
Successfully introduced milk run system to facilitate the supply chain mgmt and sales & marketing in ABB
Attained driving licence in SD Module from ABB & SAP 
Played a vital role as core team member & power user for implementation of ECC 6.0 SD Module

Sr. Area Sales Executive 
Aug 2001 to July 2003 
Company Name: Unichem Engineering Pvt. Ltd

Significant Contributions:
Significantly contributed in establishing area / regional strategies for achieving top-line & bottom-line targets; Involved in business planning and assessing revenue potential within business opportunities.
Started and fuelled business operations by developing teams, mapping clients, starting operations in regions; utilised expertise and acumen of identifying fruitful business opportunities.
Distinction of Planning, directing, and coordinating the Operational activities at the highest level of management with the help of subordinates.
Profound sensitivity to multi states cultures and consumer behaviour with skills in interacting with customers from different states, meeting their requirements through efficient customer handling skills as well as moulding the product plans according to their feedbacks for subsequent orders.

Profile Summary:
Nearly 14 years of experience in Strategic Planning, Sales Administration, Logistics Management, Contract Management, Cost Control, Sales Supports, Distribution and Inventory Management
Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
Initiate market research studies and analyze their findings.
Consult with product development personnel on product specifications such as design, color, and packaging
Resourceful at maintaining business relationship with clients and customers to achieve quality product and service norms by resolving critical issues

Future Goals

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