P.G.P.B.M &M.B.A (Marketing & International Business Kohinoor Business School Autonomous + YCMOU 2008-10
B.Com (hns) Bhawanipur Education College Calcutta University 2004-07
HSC BIRLA HIGH SCHOOl C.B.S.E 2002-04
SSC BIRLA HIGH SCHOOL C.B.S.E 2002-02
Have been the COORDINATOR and TEAM LEADER of DREAMZ committee and responsible for organizing DREAMZ,2008
Coordinator of ACADEMIC Committee
Coordinator of ENVIRONMENT Committeee and responsible for organizing DREAMZ,2008
Senior Manager Marketing & Sales
From - May,2019 till date
Company profile-manufacture of polyethylene terephthalate (PET) bottles and jars and PP caps.The Company manufactures packaging and house ware products. They are present in 5 locations in India and leaders in packaging especially for PET jars and bottles
Job profile-
Heading Western Zone for sales & leading a team of 9
To motivate, guide & achieve team target of 3500 tonnes yearly
Develop and grow a team that fosters innovation and creativity
Works collaboratively across departments to ensure the implementation of integrated strategies
Provides leadership for the team to come up with new marketing strategies that are aligned with the business goals
Monitors and reports goals and insights to major clients through email, phone calls, and face-to face meetings
Decide individual sales person target & monitor performance
Plan and drive all product promotions strategy of the company
Sales & New Business Development:
Interact daily with clients following the organizations customer service standards
Works closely with product/design team to help drive the near and long term product roadmap
Assists in training and supporting sales team to articulate product positioning and the advantages
Helping to turn key customers into references by establishing and developing relationships with them.
Presentation skills: Possess the confidence to give presentation to audiences of any size
Communication skills: Excellent English writing, editing, and speaking skills; Ability to effectively communicate to stakeholders at all levels of the organization from the end user to the decision maker
Analytical skills: Strong analytical skills with ability to look at the broader perspective
Teamwork abilities: Experience working in a highly collaborative environment where teamwork and self-motivation is critical for success.
Computer skills: High proficiency with PowerPoint, Excel
Technical skills: Ability to quickly learn new technologies as well as plan and execute on deliverables with minimal supervision may be required
Organizational skills: Ability to prioritize projects effectively, juggling multiple projects with tight deadlines.
Interpersonal skills: Strong interpersonal relationship skills for establishing, building, and maintaining relationship with multiple stakeholders
Manager Marketing
From-March 2016 to May 2019
Company profile-eight processing plants and three stock points spread across India to ensure faster supplies
Dy Manager Marketing
From-June 2013 Feb 2016
Company profile-eight processing plants and three stock points spread across India to ensure faster supplies
Asst Manager Marketing
From - june 2011 June 2013
Company profile-eight processing plants and three stock points spread across India to ensure faster supplies
Present Role
Active role in Business Packaging Division, Handling PPCP injection moulded thin wall and thick wall
container with IML /HTL decoration for entire West & North region client
SALES & New Business development:
Source the avenues for the new business generation from the various segments of industries.
Approaching and obtaining business from new customers; as per annual sales plan.
To ensure new business development and sales targets are met and achieved, as per the KRA.
Participate in Corporate exhibition for product promotion.
To ensure that new business is generated through New Product development and also from existing business line
Handled marketing initiatives viz. Market Analysis, Customer Identification and information gathering
Gathered information of various prospects specified with business descriptions, financial details, customers & markets information
Assisted Product Development team by providing feedback on Market Analysis.
Sales & Business development from existing customers:
Meet sales target as per the business sales plan and exceed the desired sales level of excellence as defined in KRA
Proactively developing business with existing customers and obtaining business from existing.
Approach existing inactive customers and do plan for reviving them providing excellence customer Services
Customer relationship management
To ensure that customer queries to resolve on time and also provided and communicated with the desired information.
Handling customer complaints and grievances on time, so as to keep and build healthy relationship with customers. Also, to update customers on their timely shipment /delivery status
Payment & Collections:
Timely payment collections of product and service delivery.
Payments terms set with the customers are mutually consent in consultations with HOD.
C form or Sales tax forms are collected on time without delay and submit to the Accounts department.
Customer accounts are timely reconciled by consulting with HO and further ensure that there is no overdue debtors.
MIS & Reports:
To prepare, develop and generate Management - MIS and furnish reports to functional head as per defined timelines.
To ensure that reports must reach and delivered on time as per pre-defined schedule to the respective concerned personnel.
To ensure reports being generated and compiled must be presented in a correct manner and data sheet are prepared accurately
Market Study and Monitoring
Prepare plan for the market study and its survey for Company product placements to gain market share.
Collate and compile related market data and do analysis on the opportunities and challenges and other factors affecting Domestic Business.
Update management on market feedback and also on the competitors activities
Marketing Executive
From-Feb 2010 June 2011
Soham Group (Indo Global Solutions Ltd)
Job profile-
Market research, Media Planning and Brand Promotion
Liaised with various vendors (printers, logistics, IT)/agencies (media, advertisement) for marketing and communication activities.
Gathered Market Intelligence and provided valuable inputs to management for fine tuning of marketing strategies. Media monitoring and providing feedback to management with proper analysis.
Preparing Corporate presentations and presenting it to the Board of Directors
Coordinating Client Meet and Price Negotiation
Provided inputs to various offices about products, performances, media coverage etc.
Coordinated and managed relationship with the various location offices and conducting Promotional Activities for deeper market penetration
Prepared market analysis reports using Comparative Analysis with detailed information of competitors from the same Industry
Implemented PR initiatives, ATL & BTL activities in coordination with media personnel and agencies.
Coordinated with the internal departments / functions for various approvals and sanctions.
Management Trainee
From - Januray,2010 to February,2010
Mastiff Technologies Pvt Ltd
Job profile-
Making Corporate presentation
Meeting Clients and asking about their requirements and forwarding the same to the Technical People in the Company
Studying various components in a website
Preparing Excel sheet highlighting the main components to be put in a website with details
Marketing and Sales Executive
From-April,2007 to July,2008
Jindal Udyog Ltd
Job profile-
Explored new leads for online trading & wealth management products.
Implemented direct marketing & promotional campaigns
Preparation of effective marketing Strategy
Planning support sales activities
Prepared market analysis reports using Comparative Analysis with details information of competitors from the same Industry
Call Center Executive
From-March,2004 to May,2004
Cozentech Consultancy and Solutions Pvt Ltd
Job profile-
Called residents residing in U.S.A and convinced them to register for online education
Working on the basis of the targets to be achieved on daily basis
Keeping proper follow up with clients
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