Post Graduate Diploma in Event Management - Secured 62 %, (2005 2006)
College of Event Management, Pune
Master in Business Administration (Marketing) - Secured 58 % , (2004 2005)
TASMAC University, Pune (Affiliated to University of Wales, UK)
BACHELOR of Engineering (Specialization Industrial Production) - Secured 74 % , 2000
Karnataka University, Dharwad
Pre-University with Science (Higher Secondary Class) - Secured 59 , 1994
GSS College, Belgaum
SSLC - Secured 77 , 1992
St. Paul s High School, Belgaum
Computer Skills
Proficient in MS Office (Ms Excel, MS Word and MS PowerPoint)
Working knowledge of CorelDraw
Sr. Manager Marketing & Business Development
July 2007 Present (12 months)
Job Profile: Lead the administration of the Marketing Office in Western India
Formulate marketing objectives for the company
Formulate and execute customer acquisition strategies
Formulate and execute various market communication strategies
Develop customer satisfaction tools like E-mailers, product info-mailers, etc.
Develop various customer interaction platforms like exhibitions and seminars
Develop various vendors for various marketing communication functions
Initiate new business development
Liaison with the operations department while customized product development
Make revenue & expense Budget for the year.
Brief and Co-ordinate with the Advertising, PR, Events and Website development agencies
Training executives and distribution partners
Achievements: Successful acquisition of 18 new customers, resulting in a business of 3 cr
Planned and executed successfully the website for Ventures Unlimited
Carried out two successful exhibitions which sought-out excellent customer interaction and new business
Developed product literature new brochure and exhibition pamphlets along with other collaterals
Marketing Manager
June 2006 June 2007 (12months)
Worked with WONDER LEISURE & ENTERTAINMENT PVT. LTD., Pune
Brand: Wonder Funkey The Family Entertainment Mall
Job Profile: Head the Marketing, Events & Merchandising team.
Formulate Plan & Implement Marketing & Promotional communication.
Formulate & Implement Brand Building activities via brand association, barter/cross-branding & sponsorships
Analyze the market trends for FEM and Competition tracking
Project the footfalls.
Assist the operations function with GM operations
Budget for the Marketing Dept.
Set Revenue Targets and Expense Budgets for the projected footfalls, In-house
Events, Outdoor Promotions & Corporate Events
Plan for Merchandize including Sourcing & Liaison with Vendors
Brief & Co-ordinate with the Advertising Agency & PR agency
Providing necessary training to the marketing and the sales team.
Achievements: Conceptualized, Planned & Executed the Launch of the Mall Inauguration ceremony along with Radio Mirchi Activity.
Designed the entire event & the required communication for Masti Idols of Pune in association with Yahoo Pune micro site.
Planned & coordinated the MTV Super-Select episode shoot at the mall.
Conceptualized & Planned the MTV Club Nights event at the mall.
Achieved 45,000 Footfall from Jan07- June07 through in-house & outdoor promotions during this period.
Achieved Rs. 12,500,000/- revenue in six months.
Job Profile: Manager (Marketing & Promotions)
Duration: Feb 2003 Mar 2004 (13 months)
Worked with Rachnoutsav The Event Managers, Hyderabad.
Job Profile: Conceptualize and Design events for the Corporate Clientele.
Identify new clients & Market the Events other than Hyderabad.
Process Proposals till close of deal
Co-ordinate various Vendor & Volunteer teams
Event Planning & Execution
Achievements: Himalaya Drug Company Promotion Campaign.
Marketed, Co-ordinated and Managed
Asian Junior Table Tennis Championship,
Citibank Road Show and Promotions,
Promotions for Idea Cellular at 4 Districts of Andhra Pradesh.
Promotional & Entertainment Activity for AMP Sanmar, Tanshiq, Berger Paints, Asian Paints in Hyderabad & Bangalore.
Conducted Dandia Ras for the newly constructed IMAX in Hyd.
Team member of the planning committee for Afro-Asian Games 2004.
Job Profile: Sr. Marketing Executive
Worked with Triune Exhibitors Pvt. Ltd., Bangalore
Duration: Mar 2001 Feb 2003 (23 months)
Job Profile: Identify new Clients & Market various Exhibitions.
Garner sponsorships for Exhibitions.
Stall booking procedure for Exhibitions.
Brief Exhibition Collateral Designs
Vendor Relationship Management and Venue Management
Train the Marketing Executives
Achievements: Identified new Clients for AMTEX 2001 (ASIAN MACHINE TOOL EXHIBITION), Bangalore & INDEX 2002.
Marketed & Garnered sponsorships for Exhibitions - AMTEX & INDEX.
Booked Stalls from Pune, Chennai, Bangalore, Germany & USA.
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